Head of Field Sales

About Us

Agrim is India's largest agri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. Were backed by marquee investors and are growing fast. Our mission is to transform how agri-retailers buy and grow their business.

You can read more about us here

Role Overview

We are building Indias largest agri-commerce network. You will lead the design, hiring, and management of a 400-member ground force tasked with onboarding retailers onto our platform (Agrim Retailer App).

Your mandate is simple but demanding: Lead the ground force to onboard 200k agri-input retailers in 2 years while maintaining CAC discipline.

Why this role matters?

This role is the heartbeat of our growth engine. By leading India's largest ground activation team, you'll ensure retailers across towns and villages join our platform quickly, compliantly, and at the right cost. Crack this, and we unlock the distribution backbone that transforms agri-commerce at scale.

Key Responsibilities

• Hire and manage a 400-member distributed field activation team across India
• Design and standardize sales and training processes
• Drive performance systems (dashboards, tracking, audits) to maximise productivity and control CAC.
• Collaborate with Product and Marketing to ensure seamless onboarding experience
• Manage vendors, agencies, and local partners for hiring, logistics, and compliance.

Success Metrics

• Monthly retailer onboardings run-rate
• Customer Acquisition Cost
• Quality of Retailer onboarding
• A field org structure that scales beyond 400 agents without chaos.

Requirements

• 10 - 15 years experience in sales force management in industries like FMCG, fintech, telecom, microfinance, or B2B marketplaces.
• Strong grasp of unit economics and experience driving CAC discipline.
• Hands-on with data-driven sales ops (MIS, dashboards, funnel metrics).
• Proven track record of building and scaling large distributed teams (300+) from scratch.
• Experience with vendor management for field-force hiring.

Why Join Us

You will build the most ambitious ground acquisition engine in Indian agri-commerce. This is not just an operations role - its the growth engine that decides how fast we scale across Bharat.