Head Of Creative- A Leading Personal Care Brand

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About the Company

A fast-growing, digital-first personal care brand that’s redefining how Indian women experience self-care. The brand blends the art and science of haircare to create clean, high-performing formulations crafted specifically for Indian hair types and weather conditions.

Their design-led, premium products celebrate individuality, confidence, and conscious living — helping every woman embrace and express her unique story. With a growing online presence, the brand delivers a distinctive customer experience through effective formulations, aesthetic packaging, and thoughtful storytelling.

About the Role

Head of Creative

hands-on creative leadership position

Key Responsibilities

Creative Direction & Strategy

• Define and uphold the brand’s creative vision across copy, design, and content.
• Translate business and marketing goals into cohesive creative concepts and campaigns.
• Bridge brand strategy and execution, ensuring creative alignment with brand identity and purpose.

Campaign & Asset Leadership

• Oversee 360° creative development — digital campaigns, social media, packaging, merchandise, and collaterals.
• Ensure all creative assets are premium, distinctive, and on-brand.
• Lead creative execution for both performance-driven and brand-led content, including videos and films.

Hands-on Creative Oversight

• Get into the details — from tone of copy and edit flow to design refinement.
• Manage an in-house creative setup functioning like a digital agency capable of producing diverse content.
• Build efficient creative processes and review structures for speed and quality.
• Partner with Brand, Product, Growth, and Retail teams for creative consistency across touchpoints.

Team Leadership & Mentorship

• Lead and mentor a young, fast-paced team of writers, designers, and content creators.
• Foster a creative culture rooted in experimentation, agility, and craftsmanship.
• Provide clarity, direction, and structure — bridging the gap between creative strategy and execution.

Mandatory Requirements

• 9–12 years of experience in creative leadership, ideally from a digital-first agency or high-growth consumer brand.
• Strong portfolio demonstrating creative excellence across design, copy, and storytelling.
• Deep understanding of how creativity drives performance and brand equity.
• Ability to balance creative instinct with business objectives.
• Experience in beauty, personal care, or lifestyle categories is a plus.
• Proven ability to lead and scale multidisciplinary creative teams.
• Passion for design, beauty, and culture with an eye for trends and details.

Why Join

• Work directly with the Founders to shape one of India’s most exciting beauty and wellness brands.
• Create tangible creative impact in a fast-growing, design-led category.
• Be part of a purpose-driven team that values creativity, authenticity, and bold thinking.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team