Head Of Creative- A Leading Personal Care Brand

Head of Creative

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Reporting To:

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About the Brand

A fast-growing, digital-first personal care brand that's redefining how Indian women experience self-care. The brand blends the art and science of haircare to create clean, high-performing formulations designed for Indian hair types and weather conditions.

Their design-led, premium products celebrate individuality, confidence, and conscious living helping every woman embrace and express her unique story. With a growing online presence, the brand delivers a distinctive experience through effective formulations, aesthetic packaging, and thoughtful storytelling.

About the Role

We're looking for a dynamic Creative Lead who can define and drive Moxie's creative vision across every touchpoint. You'll be responsible for shaping the brand's voice, visual identity, and storytelling building powerful, culture-forward ideas that connect deeply with the audience.

This is a hands-on leadership role for someone who thrives at the intersection of strategy, storytelling, and design craft. You'll work closely with the Founder and cross-functional teams to deliver high-impact campaigns, compelling content, and a consistent brand experience across platforms.

Key Responsibilities

Creative Direction & Strategy

? Define and uphold the brand's creative vision across copy, design, and content.

? Translate marketing and business objectives into cohesive creative concepts and campaigns.

? Act as the bridge between brand strategy and execution ensuring every creative decision aligns with the brand's identity and purpose.

Campaign & Asset Leadership

? Oversee 360 creative development from digital ads and social content to packaging, merchandise, photoshoots, campaign assets and other collaterals.

? Drive quality and consistency across all visual and verbal assets ensuring output feels premium, distinctive, and on-brand.

? Guide the creative process forperformance assets (reels, statics, videos), medium-production brand films, product and campaign KVs, and organic content.

Hands-on Creative Oversight

? Get into the details from color grading, edit flow, and tone of copy to final design refinements.

? Manage an in-house creative setup functioning like a digital agency capable of producing high volumes of digital/traditional content.

? Establish processes, review structures, and feedback loops to ensure efficiency

? Partner closely with the Brand, Product, Growth, and Retail teams to ensure creative alignment across all touchpoints and campaigns.

Team Building & Mentorship

? Lead and mentor a young, fast-moving team of writers, designers, and brand media creators.

? Foster a creative culture that values speed, experimentation, and attention to detail.

? Be the span breaker providing direction, structure, and creative clarity to bridge the gap between strategy and execution.

Ideal Candidate Profile

? 912 years of experience in creative leadership, preferably from a digital-first agency or a high-growth consumer brand.

? Strong portfolio spanning copy, design, digital campaigns, and brand storytelling.

? Deep understanding of how creativity drives performance and brand equity in the digital ecosystem.

? Skilled at balancing creative instinct with marketing objectives analytical, aesthetic, and agile in equal measure.

? Prior exposure to beauty, personal care, or lifestyle brands is a plus.

? Comfortable leading young, multidisciplinary teams and building scalable creative processes.

? Passion for design, beauty, and culture with an eye for trends, details, and craft.

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team