Head of Content Marketing

About SCRUT Automation

Scrut Automation is an information security and compliance monitoring platform, aimed at helping small and medium cloud-native enterprises develop and maintain a robust security posture, and comply with various infosec standards such as SOC 2, ISO 27001, GDPR, and the like with ease. With the help of the Scrut platform, customers reduce their manual effort for security and compliance tasks by 70%, and build real-time visibility of their security posture.

Founded by IIT/ISB/McKinsey alumni, the founding team has over 15 years of combined Infosec experience. Scrut is built out of India for the world, with customers across India, APAC, North America, Europe and the Middle East. Scrut is backed by Lightspeed Ventures, MassMutual Ventures and Endiya Partners, along with prominent angels from the global SaaS and CyberSecurity community.

About the Job:

Scrut Automation is looking for an experienced Content Marketing Lead to help take our content to the next level with key buyers, influencers and communities of compliance and risk teams. With storytelling, strategic insights and data acumen, this role will help shape our content, brand & product identity, strengthen our presence, and promote our position as a thought leader in the industry. You’ll often work in a highly technical environment, but you need to translate that technical material into easily consumable content.

This role is for you if you are an organised, creative and strategic thinker who is excited by tech and innovation and the people that drive it, and thrives in a fast-paced and collaborative environment.

Roles and Responsibilities:

• Develop a content strategy in line with the business goals, with clearly defined measurable success parameters
• Plan and execute the content calendar as per the content strategy
• Plan, write, edit, proofread, publish, and promote industry-leading content including white papers, research reports, eBooks, PR articles, blogs, website copy, emails and partner marketing materials
• Establish goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach
• Contribute to an ongoing editorial calendar to meet marketing goals - thought leadership, brand awareness, engagement, and conversion
• Ensure content is consistent across all media and departments of the organization
• Plan and develop a variety of multimedia content (podcasts, webinars, videos, social media platforms)
• Collaborate on a technical content approach to meet the community/end-user interests, aligning content strategy with customer buyer's journey
• Manage internal and external technical writing resources/agencies
• Partner with demand generation and product marketing teams to drive pipeline growth and customer expansion

Requirements :

• 7+ years of content marketing experience
• Comfortable working across content types, and audience personas to develop compelling stories that can be told through written, spoken and digital work
• Strong project management skills with the ability to manage a content calendar, and agencies and handle multiple projects simultaneously
• Excellent written and verbal communication, analytical skill, editorial craftsmanship
• Creating content for a variety of platforms
• Strong understanding of SEO and social media processes, best practices, and social copywriting
• Highly organized and self-motivated individual who will oversee timely, first-rate execution
• A team player, able to work collaboratively in a dynamic, high-growth, fast-paced environment
• Understanding of the risk and compliance landscape is highly advantageous