Head of Communications & Content

This role is for one of the Weekday's clients

Salary range: Rs 1200000 - Rs 2000000 (ie INR 12-20 LPA)

Requirements

Key Responsibilities

Strategic Brand Storytelling

• Lead brand communication efforts that highlight the unique value proposition: seamless MBBS pathways in Europe, holistic support from application to arrival, strong university partnerships, and continuous student guidance.
• Build and maintain a consistent brand tone that inspires trust and engagement.
  

Content Development & Oversight

• Oversee content creation across all digital touchpoints—website, application portal, blogs, FAQs, and social platforms—ensuring messaging is clear, engaging, and aligned with brand values.
• Guide writers and designers to maintain a unified content strategy across platforms.
  

Website & Portal Experience

• Design and optimize user journeys across key sections such as "How It Works," "Universities," "Packages," "Apply," and "FAQ" to enhance engagement and conversions.
• Collaborate with product and tech teams to ensure a seamless and informative user experience.
  

Scriptwriting & Campaign Messaging

• Create compelling scripts and messaging for webinars, testimonial videos, guidance sessions, and founder interviews.
• Develop impactful campaign narratives that communicate student success stories and brand authenticity.
  

Marketing & Collateral Development

• Lead the creation of brochures, presentations, and promotional assets that emphasize the organization's credibility, transparency, and global student network.
• Ensure marketing materials reflect consistent visual and verbal identity.
  

Cross-Functional Collaboration

• Partner with leadership, student counselors, developers, and academic partners to ensure consistent communication across all campaigns and outreach initiatives.
  

Performance Analysis & Optimization

• Monitor content performance using engagement and conversion metrics.
• Use insights to refine strategies, optimize messaging, and improve overall communication effectiveness.
  

Desired Qualifications & Skills

• Bachelor's or Master's degree in Communications, Marketing, Journalism, or a related field.
• 5+ years of experience in strategic communications, content marketing, or brand storytelling.
• Exceptional storytelling and copywriting skills with the ability to simplify complex information.
• Proficiency in web copywriting, campaign messaging, and digital content optimization.
• Knowledge of SEO and education marketing trends.
• Strong project management and collaboration abilities.
• Creative, strategic, and empathetic communicator who can craft narratives that inspire trust and engagement