Head of Acquisition - International

Location:

Reporting to:

Position Summary:

Key Responsibilities:

1. Global Acquisition Strategy & Execution

• Own end-to-end acquisition strategy for the US and other global markets.
• Drive aggressive growth targets and execution across paid, organic, and owned channels.

2. Performance Marketing

Lead campaigns and optimize performance marketing across:

• Meta (FB, IG, YT)
• Google (Search, Display, YouTube)
• Amazon Ads
• Programmatic/Display
• Affiliates, Influencers
• SEO & ASO
• App marketing (if applicable)

3. D2C Growth:

• Build and scale the own web business across global markets, driving traffic, conversions, and revenue.
• Identify and execute key optimisation levers across the funnel to improve conversion rates and overall efficiency.
• Drive experimentation, A/B testing, and CRO initiatives to unlock incremental growth.
• Partner with Product, Performance Marketing, and CRM teams to build high-intent user journeys and reduce drop-offs.

4. CRM & Lifecycle (Retention + Reactivation)

• Build and scale CRM journeys across email, SMS, WhatsApp, push, and in-app.
• Create automated, event-based communication flows to improve repeat rates, LTV, and cohort retention.
• Drive personalization, segmentation, and win-back strategies using data.

5. Data-Driven Growth

• Use advanced analytics for segmentation, campaign optimisation, and channel mix decisions.
• Manage CAC, MER, ROAS, retention, and contribution margin KPIs.
• Build dashboards and run growth experiments to drive incremental lifts.

6. Cross-Functional Alignment

• Partner with product, tech, creative, CX, and supply to ensure growth goals and funnel outcomes are aligned.
• Drive landing page optimization, funnel conversion improvement, and experimentation roadmap.

7. Budget Ownership

• Own and optimise multi-million-dollar acquisition budgets globally.
• Improve ROI through tighter measurement, attribution, and channel diversification.

8. Market Readiness & Innovation

• Stay current with digital marketing trends, new ad formats, AI-driven growth tools, and platform innovations.
• Test new channels, betas, and growth loops to stay ahead of competition.

Qualifications:

• 8+ years in performance marketing / acquisition roles with strong D2C experience.
• Proven track record of scaling brands across US/global markets.
• Strong command of performance, attribution, analytics, CRM, lifecycle marketing.
• Experience managing large teams and multi-country budgets.
• Deep understanding of CAC economics, LTV, cohort behaviour, funnel optimisation.
• Excellent communication, stakeholder management, and data storytelling skills.
• Bachelor’s degree required; MBA preferred.