Brand Strategy & Management:
Develop and execute comprehensive marketing strategies to build brand equity and drive market share for all product categories.
ATL/BTL Activities:
Plan and implement effective Above-the-Line (ATL) and Below-the-Line (BTL) campaigns across geographies.
Digital Marketing:
Lead the digital transformation of marketing including SEO, SEM, influencer marketing, social media, and e-commerce branding.
Product Launches:
Conceptualize and manage end-to-end new product development campaigns in collaboration with R&D and Sales teams.
Consumer Insights:
Conduct market research, competitor analysis, and consumer behaviour studies to inform strategic decisions.
Sales Support:
Work closely with the sales team to provide marketing tools, promotional support, and regional campaign alignment.
Agency Management:
Manage creative, digital, PR, and media buying agencies for campaign execution and performance.
Budgeting & ROI Tracking:
Prepare annual marketing budgets and track ROI on campaigns and promotions.
Leadership & Team Management:
Lead and mentor the marketing team across functions (brand, digital, research, communication, etc.)

Desired Candidate Profile:

MBA/PGDM in Marketing from a reputed institute.
15+ years of progressive marketing experience in the packaged food sector, preferably in the biscuits segment.
Proven track record in leading brand campaigns and driving consumer engagement.
Strong understanding of rural and urban consumer segments.
Excellent communication, leadership, and analytical skills.
Ability to handle multiple stakeholders and work in a fast-paced environment.

Why Join Us?

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