Job
Description
Head Market Place – Jewellery We are hiring a Market Place Head for a Newly formed jewellery startup brand based in Delhi Location: New Delhi, India Industry: Market Place, Ecom, Jewellery Role Objective: Responsible for managing all aspects of the ecommerce business including market place formation, business planning, content strategy and development, promotional campaigns enrolment and other online marketing across different platforms and channels, website design, customer service, engagement, web analytics and web technologies. The role also involves handling vendor relationships, conducting market research, and ensuring that the product assortment aligns with market trends. Other responsibilities include monitoring competition, analysing performance metrics, and collaborating with marketing teams to optimize campaigns. Basic requirement: - MBA in Marketing from a Tier 1 or 2 school preferred. - A minimum 3-7 years in a leadership position. - Preference for some experience with a startup jewellery brand. - Looking for a Challenger Marketer mindset - Strong on strategy and even stronger on execution. - Displaying high levels of ownership Main Responsibilities: - Responsible for the smooth running of the website and all e-commerce platforms such as app, & mobile Web to increase the sale. - Responsible for the visual quality and the efficiency of all online channels. - Work closely with the Marketing, Creative and the Digital team to grow the website to maximize the Search Engine Optimization success. - Work closely with the relevant team to maximize warehouse support in providing smooth and excellent customer service and fulfilling online orders. - Work with Heads of department to achieve the shared brand strategy and goals. -Expansion of Market Place - Manage and lead the website development, technical and visual, navigation, performance and functionality efforts to positively impact ecommerce efforts. - Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability. - Seek expertise on current e-commerce industry best practices; Consult on cross-functional projects to ensure e-commerce principles are incorporated. - Identify new areas of e-commerce opportunity beyond current organizational thinking. - Demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives. - Monitor sales, marketing, technology and management to deliver a superior shopping experience for all customers. - Manage the overall user experience, including site navigation, content development, and promotional campaigns. - Research market in order to discover new trends and technologies in order to improve website performance. - Participate in building and directing a team of ecommerce professionals that can effectively help develop and execute creative ecommerce solutions. - Direct integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines. - Manage digital marketing solutions, social media integration, SEM, SEO and other monitoring methodologies and analytics for planning various ways to increase online presence of the company. - Responsibility of P& L of E-Commerce business. - Design and prepare MIS reports for all e business metrics for various online platforms and achieve all growth objectives and develop all enhancements to direct supply network. - To follow senior management decision and to align ecommerce business goals with company vision. Marketing Strategy Development: Develop and execute comprehensive marketing strategies to increase brand awareness, drive customer engagement, and boost sales across our retail network and website. To define the marketing strategy and plan to move the needle in every market it enters Brand Positioning: Define and strengthen the brand's positioning in the lab-grown diamond jewellery market, aligning with company vision of gaining first mover advantage. Digital Marketing: Lead digital marketing initiatives including SEO/SEM, paid social, email campaigns, content marketing, and influencer partnerships to optimize customer acquisition and retention. Content & Creative Direction: Collaborate with creative teams to develop compelling, high-quality content that resonates with target audiences, including visual assets, product photography, and storytelling for campaigns. E-commerce Strategy: Oversee the online sales strategy, driving traffic to the website, improving conversion rates, and enhancing the overall customer experience on digital platforms. Performance Marketing & Analytics: Use data-driven insights to measure and analyse campaign effectiveness, adjusting strategies based on performance to ensure optimal ROI. Public Relations & Partnerships: Manage PR efforts to enhance brand visibility, forge partnerships with luxury retailers, designers, influencers, and media outlets to strengthen brand associations. Retail & Events Marketing: Develop and implement marketing strategies for retail outlets and pop-up events to drive foot traffic, enhance customer engagement, and increase in-store sales. Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering creativity, innovation, and accountability. Other Requirements - Organised - Proficient working with any jewellery software - Hungry for growth Mail CV to hr@adsmania.in Job Types: Full-time, Permanent Pay: ₹800,000.00 - ₹1,500,000.00 per year Schedule: Day shift Work Location: In person Expected Start Date: 20/06/2025
