Head – Brand Strategy & Integrated Marketing (Hospitals)

About the Company

Maccure Hospitals Pvt. Ltd. is a growing healthcare group with presence in Janakpuri and Dwarka, Delhi, focused on maternity, pediatric, and IVF care.

reposition ourselves as a trusted neighborhood hospital and a premium mother & child brand

Job Title:

Head – Brand Strategy & Integrated Marketing (Hospitals)

Location:

Delhi (Field + Office-based | Vikaspuri, Janakpuri, Dwarka)

Role Overview:

dynamic, strategic, and execution-driven leader

Key Responsibilities:

• Create quarterly and annual

  brand strategy plans

  with clear goals for both hospitals
• Design and lead

  awareness campaigns

  in localities like Vikaspuri, Janakpuri, Tilak Nagar, Subhash Nagar, Dwarka, etc.
• Strategize and oversee

  online marketing

  in coordination with digital marketing manager
• Develop and audit

  offline field marketing

  , branding, event campaigns, and BTL activities
• Build brand visibility for hospital

  empanelments

  : CGHS, ECHS, Ayushman Bharat, etc.
• Track and optimize

  campaign ROI

  , lead generation, and patient conversion metrics
• Ensure consistent brand presence on social media, GMB, SEO, and print platforms
• Supervise

  call center script

  , pitch, and data capture for lead nurturing
• Liaison with center heads, marketing staff, designers, and digital agencies
• Innovate

  cost-effective campaigns

  and identify

  new outreach methods

Qualifications:

• 5–10 years of experience in healthcare marketing, branding, or hospital business development
• Proven expertise in

  offline campaigns

  ,

  local area marketing

  , and

  digital strategies

• Strong understanding of

  hospital panel dynamics

  , lead flow, and patient lifecycle
• Hands-on with marketing tools, platforms, analytics, and agency/vendor management
• Excellent team leadership, budgeting, and cross-functional coordination skills

Compensation:

Competitive salary + performance-based incentives. Based on experience and value brought to the organization.

To Apply:

Send your CV and a short note on how you would improve awareness and lead generation for a 20-year-old hospital to:📧 maccurehospital@gmail.com

• Position

  Aastha Hospital

  as the go-to multispecialty hospital in West Delhi neighborhoods.
• Elevate

  Maccure

  as a recognized mother & child hospital brand.
• Integrate

  marketing channels

  for visibility, lead generation, and sustainable brand equity.
• Bring

  accountability, innovation, and strategy

  into your current marketing manpower setup.