Offline Marketing Manager – Hospital Brand | West Delhi (On-site, Field Role)

Company Description

Maccure Hospital Pvt. Ltd.

• Maccure Hospital Janakpuri

  – A modern mother & child hospital with LDR suites, NICU, and maternity packages.

• Maccure Hospital Dwarka

  – A boutique birthing, IVF & pediatric hospital with premium services and spiritual birthing experience.

• Aastha Hospital Vikaspuri

  – A 50-bedded NABH-accredited

  multispecialty hospital

  with 18+ years of strong reputation in general medicine, surgery, ICU, orthopedics, and gynecology.

ground-level outreach and local brand activation.

Role Description

full-time, on-ground Offline Marketing Manager

fieldwork, local networking, BTL campaign execution, event coordination

Key Responsibilities

Community Engagement & Outreach

• Establish and maintain

  strong relationships with local RWAs, schools, playgroups, gyms, salons, resident clubs, and societies

  for targeted outreach.
• Coordinate

  door-to-door leaflet drops, health camp tie-ups, posters at medical shops, and outreach to local influencers

  .
• Plan and execute

  below-the-line (BTL) activations

  such as:
• Baby shower events
• School health talks
• Mom circles
• Vaccination drives
• Awareness kiosks at local markets and malls

Doctor Referral & Empanelment Support

• Liaison with local

  general practitioners, chemists, and clinics

  for referral-building.
• Coordinate with the hospital marketing team to onboard

  referring doctors

  , track footfall, and maintain rapport.

Local Events & Brand Visibility

• Plan and execute

  local offline campaigns

  in collaboration with the digital and creative team.
• Set up

  stall displays, event branding, and printed material distribution

  .
• Supervise

  printing and placement

  of hoardings, standees, hospital banners in high-footfall zones.

Tracking & Reporting

• Maintain daily reporting of field visits, follow-ups, and leads generated from offline efforts.
• Identify

  hot catchment clusters

  and suggest hyperlocal strategies for each center.

Qualifications

• Minimum 2–4 years of experience in

  field/territory marketing

  , preferably in healthcare, diagnostics, insurance, education, or FMCG sectors.
• Deep knowledge of

  West Delhi geographies

  (Vikaspuri, Janakpuri, Tilak Nagar, Rajouri Garden, Uttam Nagar, Sagarpur, Najafgarh, Dwarka).
• Strong network of

  local vendors, RWAs, and community influencers

  is a must.
• Excellent

  communication and negotiation skills

  in Hindi and English.
• Ability to

  travel daily between all three hospital locations

  .
• Self-driven, confident, and result-oriented.
• Bachelor's degree in Marketing, Mass Communication, Business, or equivalent.

Location:

Field-based in West Delhi (Janakpuri, Vikaspuri, Dwarka, nearby areas)

What We Offer:

• Opportunity to grow with one of Delhi’s most trusted healthcare brands.
• Autonomy and flexibility to build local strategies that make real impact.
• Access to in-house marketing, design, and digital teams for integrated support.

Apply Now:

• Send your

  CV and a brief note

  on your

  past local campaigns or partnerships

  to 📧

  maccurehospital@gmail.com