GTM Lead (Outbound) - RevOps

Early-stage B2B SaaS. Founder-led sales. Outbound-first.

Mission

Build a repeatable outbound engine and the minimum RevOps systems behind it.

Outcomes over tooling.

Who you will target

• B2B decision-makers across 2–3 ICPs:
• Freight forwarders and 3PLs
• Exporters and importers
• Logistics service providers / NVOCCs

What you will do

• Build ICP segments, account lists, and persona lists
• Use Clay daily to automate list production: enrichment, dedupe, scoring, QA gates, send-ready exports
• Launch and iterate outbound sequences (email-first, LinkedIn optional). Run A/B tests and improve results weekly
• Own deliverability basics: verification, suppression, bounce control, volume ramping
• Set up lean CRM lifecycle stages, routing, required fields, and follow-up SLAs
• Build simple dashboards and weekly reporting for decisions: replies, meetings, SQLs, conversion, deliverability, pipeline influence
• Create lightweight automations to remove busywork: enrichment → routing → tasks → alerts → QA checks
• Keep documentation tight so the system is repeatable

First 90 days (what you ship)

A working Clay-driven outbound system producing verified, deduped, segmented lead lists, live sequences with ongoing testing, stable deliverability, a clean CRM with routing and SLAs, simple dashboards used weekly by the founder, and a small set of reliable automations that reduce manual ops without breaking data quality.

Requirements (non-negotiable)

• Clay expertise is mandatory: proven workflows for enrichment, logic, QA gates, scoring, and exports for outbound
• Hands-on outbound ops. You have run list → sequence → replies → meetings workflows end-to-end
• Strong data hygiene discipline and a clear dedupe and field standards approach
• Deliverability awareness and suppression/opt-out handling
• Practical automation skills. Ship fast, keep it stable
• CAN-SPAM and GDPR basics
• Data minimisation and opt-outs must be handled correctly

Tools you must be able to operate

• Clay (expert)
• CRM: HubSpot or Pipedrive
• Sequencing: Apollo or equivalent
• Verification: NeverBounce/ZeroBounce or equivalent
• Automation: Zapier or Make
• Reporting: CRM dashboards + Google Sheets
• Collaboration: Slack + Google Docs

What success looks like

Qualified meetings and SQLs every week, improving reply rates, clean CRM data, fast follow-up, reliable automations, and compliant outreach.