GTM & Growth Lead

As a GTM and Growth Lead at Fleet Studio, you will be responsible for launching and scaling new service lines and products. Your role will involve developing go-to-market strategies, managing sales and pipeline, overseeing growth operations, and providing market feedback and strategic insights. **Role Overview:** You will play a crucial role in driving the growth of Fleet Studio by developing and implementing go-to-market plans, managing the full sales pipeline, setting up CRM tools, and capturing market insights to influence future product innovations. **Key Responsibilities:** - Develop and implement go-to-market plans for new business lines and product offerings - Define Ideal Customer Profiles (ICPs), refine positioning, and conduct segmentation analysis - Lead competitive research and market validation - Create and manage the full sales pipeline, from prospecting to deal close - Build targeted outreach strategies across multiple channels - Deliver effective pitch narratives aligned with client needs and industry trends - Negotiate and close contracts with enterprise and mid-market clients - Set up CRM and sales engagement tools to enable predictable pipeline growth - Track performance and improve conversion rates across funnel stages - Capture insights from prospects and clients to influence go-to-market direction - Identify repeatable sales motions and scalable opportunities - Help shape the roadmap for future product and service innovations **Qualifications Required:** - 5+ years of experience in B2B sales, consulting, SaaS, or digital services - Proven ability to build and execute a sales or GTM strategy from scratch - Strong storytelling and proposal development skills - Hands-on experience setting up CRM and pipeline tools - Analytical mindset with the ability to test, measure, and optimize GTM performance **Additional Details:** Fleet Studio is a technology consultancy and product innovation company that has partnered with over 100 global brands and startups since 2008. They focus on building category-defining digital product experiences across various industries including consumer, healthcare, fintech, retail, and automotive. The company offers a sharp, globally distributed team, high autonomy, and opportunities to lead go-to-market execution for new ventures. If you are looking for a challenging role where you can make a real impact and drive growth in a fast-moving environment, Fleet Studio could be the perfect fit for you.,