Marketing Operations & Analytics Lead

Job Title: Marketing Operations & Analytics Lead

Location: Chennai [Onsite]

Experience Level: 3–6 Years

Department: Marketing

Employment Type: Full-Time

About the Role

We’re looking for a Marketing Operations & Analytics Lead to join our fast-paced, high-impact marketing team. You’ll be the engine behind our marketing systems, analytics, and automation-powering smarter decisions and better performance across the funnel.

This is a hands-on role for someone who thrives on turning complexity into clarity, loves clean data, and believes in the power of process.

What You’ll Own

Marketing Systems & Integrations

• Maintain and optimize our MarTech stack (HubSpot, Apollo, Bravo, domain setup, etc.)
• Ensure tools are connected cleanly across the funnel—from ad click to closed deal
• Troubleshoot and improve automation flows, email systems, lead routing, and CRM hygiene

Analytics & Reporting

• Set up and manage dashboards in GA4, Hotjar, and SEMrush to track user behavior, campaign performance, and SEO health
• Run periodic audits with tools like Screaming Frog to monitor technical site performance
• Develop simple, visual reports that help the team make better decisions—fast

Operational Efficiency

• Streamline lead capture, attribution, and scoring
• Help marketing and sales prioritize what’s working through data-driven insights
• Bring a system-thinking mindset to everything you touch—from campaign setup to post-mortems

What We're Looking For

• 3–6 years of experience in marketing operations, growth ops, or demand gen roles at SaaS companies
• Strong understanding of B2B funnels and MarTech systems
• You’ve worked hands-on with HubSpot (or similar CRMs), GA4, Hotjar, Screaming Frog, and SEMrush
• You enjoy untangling messy systems, organizing data, and automating repeatable tasks
• Comfortable working in a fast-moving startup environment

Bonus

• Experience with accessibility, dev tools, or UX analytics
• Familiarity with Slack/WhatsApp/Reddit as channels (even personally)
• You’ve supported a small GTM team or built ops foundations from scratch