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Reelo
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GTM Generalist

GTM Generalist

Reelo

1 - 2 years

3 - 4 Lacs

ahmedabad

Posted:1 month ago| Platform:

Apply

Skills Required

usage customer marketing workflow management product marketing team building analytics marketing automation retail business testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role

Reelo is building a new product, and this is a

golden opportunity

to shape its Go-To-Market engine from the ground up.

We re looking for a

GTM Generalist

who thrives on ownership, experimentation, and fast execution. You ll be the heartbeat of our early growth creating, testing, and scaling everything from content to campaigns, with an

AI-first approach

in every step.

If you ve ever wanted to

the marketing team, building, breaking, and reinventing playbooks, this is your chance.

What You ll Do

Own and scale growth initiatives
across content, social, email, and product marketing.
Create and repurpose content
for blogs, LinkedIn, X (Twitter), email, and in-app, using AI tools for maximum leverage.
Design and run experiments
from lead magnets and nurture sequences to cold outreach, partnerships, and paid campaigns.
Build and manage a campaign calendar
to keep the GTM engine always-on.
Analyze performance metrics
to measure impact on leads, conversions, and revenue.
Continuously explore and implement AI tools
for content creation, automation, personalization, and analytics.
Collaborate with product and design teams
to bring compelling narratives and growth stories to life.

You ll Love This Role If You

Want to
build from scratch
and see your work directly move the needle.
Have a
maker s mindset,
you learn, experiment, and ship fast.
Are obsessed with
AI tools
and constantly find ways to automate or optimize workflows.
Think strategically but execute hands-on, writing, designing, analyzing, and iterating yourself.
Thrive in an environment where
speed > process
, and outcomes matter more than outputs.

Requirements

Experience (1-2 years preferred) in
growth, content, or product marketing,
ideally at an early-stage startup.
Strong understanding of
growth funnels
(awareness activation conversion).
Deep familiarity with
AI tools
for marketing automation, content, and analytics.
Proven ability to
experiment, measure, and iterate quickly
.
Excellent written communication and storytelling skills.
A
founder-like mindset,
you take ownership, challenge norms, and make things happen.

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