GTM Engineer & B2B Lead generation specialist

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About Us

GTM Engineer cum B2B Lead Generation Expert

Role Overview

technical GTM (Go-to-Market) execution

You will play a key role in bridging marketing, sales, and technology — ensuring our clients not only reach the right prospects but also convert them into long-term opportunities.

Key Responsibilities

• GTM Strategy & Execution

• Design and implement go-to-market strategies for B2B products and services.
• Collaborate with leadership to align GTM plans with client and company growth objectives.
• Research industries, ICPs (Ideal Customer Profiles), and market trends to refine campaigns.

• B2B Lead Generation

• Plan and execute multi-channel outreach campaigns (cold email, LinkedIn, paid ads, content-driven campaigns).
• Build and manage prospect databases, ensuring accuracy and segmentation.
• Conduct A/B testing on campaigns to maximize open rates, reply rates, and conversions.
• Track and report campaign performance with actionable insights.

• Technical & Analytical

• Manage GTM tools and platforms (CRM, email automation, LinkedIn automation, analytics tools).
• Maintain strong understanding of email deliverability, domain warm-up, and outreach best practices.
• Provide data-driven insights to continuously optimize pipeline performance.

• Collaboration & Growth

• Work closely with marketing, sales, and client success teams to ensure smooth campaign execution.
• Support clients with GTM and lead generation strategies tailored to their industries.
• Stay updated with emerging B2B marketing trends, tools, and practices.

Required Skills & Qualifications

• Proven experience (3–5 years) in

  B2B lead generation, outbound sales, or GTM strategy

  .
• Strong hands-on expertise with lead generation tools (HubSpot, Apollo, Lemlist, LinkedIn Sales Navigator, etc.).
• Excellent understanding of

  email deliverability, copywriting, and outreach personalization

  .
• Analytical mindset with the ability to interpret campaign data and optimize accordingly.
• Experience working with B2B SaaS, Marketing Agencies, or Professional Services is a strong plus.
• Exceptional written and verbal communication skills in English.
• Self-motivated, proactive, and comfortable working in a remote setup.

What We Offer

• Fully Remote Work

  – Work from anywhere with flexible collaboration.

• Career Growth Opportunities

  – Be part of a growing team with real scope for advancement.

• Quarterly & Yearly Bonuses

  – Performance-driven rewards in addition to base salary.

• Paid Sick Leave

  – Take care of your health without worrying about work.

• Healthy & Supportive Work Culture

  – We value teamwork, innovation, and work-life balance.

How to Apply

driving GTM success and generating high-quality B2B leads