Growth & Performance Manager

Location: Gurugram

Mode: Onsite, Full-Time, 5.5 working days

Experience: 3–5 year

Education: Tier-1 colleges / top B-schools preferred

About KSHM

KSHM is a fast-growing D2C lifestyle and wellness brand committed to creating mindful, design-centric products rooted in Indian craft and modern utility. We focus on premium quality, sustainable thinking, and a community-driven approach to mindful living. As we scale, we are looking for a data-driven Growth Marketer who can own performance, analytics, funnel optimization, and revenue strategy end-to-end.

Role Overview

As a Growth Marketer at KSHM, you will own end-to-end growth and performance marketing for the brand. You will be responsible for scaling customer acquisition, retention, and lifetime value across all digital channels. Using analytics and data-driven insights, you will translate performance metrics into actionable strategies to drive revenue and ROI. This role requires close cross-functional collaboration with content, product, operations, and the founding team to align growth initiatives with overall business goals.

Key Responsibilities

• Plan, execute, and scale paid marketing campaigns across key digital channels
• Build CAC-efficient acquisition funnels to drive D2C e-commerce growth
• Optimize budgets, audiences, creatives, and bidding strategies to maximize ROAS
• Drive end-to-end funnel performance: impressions → clicks → add-to-carts → conversions
• Improve on-site conversions through hypothesis-driven experimentation
• Build structured A/B tests across landing pages, creatives, audience cohorts, and offers
• Optimize checkout flows, repeat purchases, retention triggers, and LTV
• Own all growth analytics—daily, weekly, monthly dashboards and KPI tracking
• Analyze cohort data, customer behavior, drop-offs, and attribution paths to identify growth levers
• Translate data into actionable insights for performance, product, and content teams
• Present insights directly to founders to support strategic decision-making
• Collaborate with brand & content teams to produce performance-first creatives
• Partner with product & operations teams to enhance customer journeys and retention levers
• Coordinate with community, CRM, and organic teams for aligned growth strategies
• Oversee shoot planning, content direction, and performance-relevant creative briefs when required
• Foster a fast-paced test-and-learn culture across channels, offers, audiences, and creative formats
• Research trends, competitors, and consumer behavior to uncover new growth opportunities
• Pitch, plan, and execute initiatives to scale revenue month-on-month

You’re a Perfect Fit If You:

• Have 3–5 years of experience in growth/performance marketing in a D2C brand, e-commerce company, or high-growth startup.
• Are from a Tier-1 college / top B-school (preferred but not mandatory).
• Are an analytics-first marketer who loves dashboards, numbers, and root-cause analysis.
• Have experience owning end-to-end revenue funnels and improving CAC/ROAS.
• Are comfortable coordinating with founders and leading cross-functional execution.
• Are extremely detail-oriented, structured, and curious—view growth as a science, not guesswork.
• Thrive in fast-paced environments and want to build a brand from 0 → 1 → 100.

Good-to-Have:

• Experience with D2C brands in lifestyle, wellness, or premium consumer categories.
• Exposure to brand marketing, content strategy, or production planning.
• Experience in setting up analytics dashboards or reporting systems.

Why Kshm Is a Great Opportunity:

• Build for a brand with strong product ethos and long-term category potential.
• Work directly with founders and shape high-impact revenue decisions.
• Take complete ownership of growth, experimentation, and performance function.
• Fast-moving, transparent culture with space to innovate.
• Competitive compensation + high autonomy + opportunity to grow as we scale