Growth Marketing Manager

Job Description

About the company: http://www.wonderchef.in Position: Growth Marketing Manager. Education: B. Tech / B.E. Degree in Marketing or Business Administration. Job Responsibilities: ● Assume complete ownership of the brand's D2C platform - wonderchef.com, and own end- to-end acquisition, retention, and monetization ● Use data and analytics for decision-making, measuring marketing effectiveness, and creating culture of structured experimentation and iteration to drive the growth of the D2C platform. ● Be a thought leader in performance marketing and owned media and drive the stakeholder team to build a solid user acquisition engine. ● Leverage content and a positive customer experience for the growth of the D2C platform ● Work closely with product, tech, content, and e-commerce teams to identify bottlenecks and growth solutions for the D2C business. ● Curate insights from advertising and analytics platforms like FB business manager, Google Analytics, and Google Ads manager on customer segmentation and journey. ● Track and report on performance KPIs across all acquisition channels to optimize ROI and Create playbooks ● Study consumer data and understand retention cohorts and be responsible for increasing and maintaining repeat consumers and working across teams for CLM ● Daily campaigns performance analysis by tracking key conversion metrics such as conversion rate, ACOS, and retention rates that improve current marketing and business practices Experience Profile: ● 3-5 years years of experience in growth or performance marketing with a digital-first, start-up, or D2C brand. ● Solid experience and proficiency in running campaigns across advertising and social media platforms ● Hands-on knowledge of campaign management tools and marketing automation tools ● Should have a high level of comfort with data and strong analytical skills ● Proven campaign experience and working with the creative and content team to get high performing creative Bias for action and ability to succeed in a rapidly changing environment