Growth Marketing Manager

About Burraa

Discover India’s best activities with Burraa, a comprehensive platform for adventure, events, and local experiences. Known for affordability and ease, Burraa’s popularity soared with a win at IIT Madras’s “Pitch Perfect 2024,” drawing interest for its pioneering approach in experience discovery.

Job Summary

We are seeking a results-driven Growth Marketing Lead to spearhead customer acquisition and brand recognition initiatives for Burraa. This role will focus on creating and implementing innovative marketing strategies to drive user engagement and increase market share.

Responsibilities

Sales

Develop and execute strategies to onboard new vendors, partners, and activity providers.

Build and maintain strong relationships with vendors to ensure exclusive and high-quality listings on Burraa.

Drive revenue growth through effective negotiation and partnership deals.

Identify new markets and sales channels to expand Burraa’s presence across India.

Marketing

Create and implement comprehensive marketing strategies to increase customer engagement and brand awareness.

Plan and execute campaigns across digital, social media, brand partnerships and community development.

Collaborate with influencers and content creators to promote Burraa’s activities.

Analyze customer behavior and market trends to develop targeted marketing initiatives.

Manage the marketing calendar, including events, festivals, and promotions.

Team Leadership

Lead and mentor a team of sales executives and marketing associates.

Set performance goals and ensure the team meets and exceeds targets.

Qualifications

Bachelor’s degree in Business Administration, Marketing, or a related field. A master’s degree is a plus.

Proven experience of 3-5 years in sales and marketing, preferably in the travel, events, or hospitality industry.

Strong understanding of digital marketing and social media trends.

Excellent communication, negotiation, and interpersonal skills.

Ability to work in a fast-paced environment and adapt to changing market conditions.

Job Type: Full-time

Pay: Up to ₹700,000.00 per year

Schedule:

• Day shift

Experience:

• total work: 2 years (Preferred)

Work Location: In person