Growth Marketing Manager

Job Description

About the Role We are looking for a data-driven Performance Marketing & CLM (Customer Lifecycle Marketing) Executive to join our growth team. The ideal candidate will have hands-on experience running performance campaigns (Meta & Google) and managing lifecycle marketing (email, SMS, WhatsApp, push). If you enjoy testing, analyzing, optimizing, and scaling paid campaigns and user journeys, this role is for you. Key Responsibilities Performance Marketing (Meta & Google) ● Plan, execute, and optimize paid campaigns across Meta, Google, and other digital platforms ● Monitor and optimize campaigns for ROAS, CAC, CTR, and conversion rate ● Run A/B tests on creatives, targeting, and ad placements ● Prepare weekly performance reports and insights for leadership CLM / Lifecycle Marketing ● Design and manage automated user journeys across channels: Email, SMS, WhatsApp, Push (MoEngage/WebEngage) Create segmentation strategies based on user behavior, demographics, and funnel● 2–4 years of hands-on experience in digital/performance marketing ● Proven experience managing Meta Ads & Google Ads campaigns ● Experience in CRM/CLM platforms (MoEngage, WebEngage, Clevertap, etc.) ● Strong proficiency in Excel (pivot, vlookup, dashboarding) and SQL (intermediate queries) ● Comfortable working with funnel metrics, attribution models, and campaign optimization