Growth Marketing Manager

Job Description

We are looking for a dynamic Growth Marketing Manager for one of our costumer. We are looking for a results driven Growth Manager/Marketing Manager who is passionate about building and scalling digital communities, driving user growth and community centeric events. Role & responsibilities 1. Growth Strategy & Execution Develop and execute growth strategies to rapidly increase platform users, newsletter subscribers, and community members. Design, run, and optimize digital campaigns across LinkedIn, Twitter, email, and other relevant channels. Build growth loops using referrals, viral campaigns, and partnerships with HR influencers and organizations. 2. Community Building Launch, grow, and engage ThePeoplesBoards online community (WhatsApp, Slack, or custom platform). Curate discussions, member spotlights, AMAs, and peer-driven content to foster an active, close-knit network. Drive user-generated content and facilitate member contributions. 3. Content-Led Marketing Collaborate with the editorial team to create, distribute, and repurpose high-impact content (articles, interviews, polls, videos) that sparks conversation and sharing. Ensure all content drives traffic to community, events, and newsletter sign-ups. Strategize, Lead and Execute SEO initiatives Lead content partnerships, guest post exchanges, and influencer collaborations. 4. Events Management (Digital & IRL) Plan, promote, and execute regular virtual and physical events: webinars, roundtables, meetups, and networking sessions. Coordinate event logistics, speaker outreach, and post-event content distribution (recaps, recordings, highlights). Drive event attendance, engagement, and post-event community growth. 5. Analytics & Optimization Track, analyze, and report on key growth and engagement metrics (traffic, sign-ups, active users, event participation, referrals). Use data to iterate on campaigns, community programs, and event formats for continuous improvement. Monitor market trends and competitor activity to spot new growth opportunities. Preferred candidate profile 36 years’ experience in digital marketing, growth, community management, or events—preferably in a media, start-up or HR-focused environment. Demonstrated success in building online communities or running high-impact campaigns from scratch. Strong understanding of content marketing, social media growth tactics, and digital event management. Highly data-driven; skilled with analytics tools (Google Analytics, etc.) and CRM/email platforms. Excellent written and verbal communication; comfortable representing the brand in public, online and offline. Creative, hands-on, proactive, and thrives in a startup/scale-up environment. Passion for HR, people practices, or community building is a plus.