Growth Marketing Manager

Job Description

Role- Growth Marketing Manager Talentica Software is a boutique software development company started by industry veterans and ex- IITB grads. At Talentica, we help startups build products. We are techies at heart and thrive on using the latest tools and technologies to solve real-world problems. Owing to our unique space, we deal extensively with industry-defining technologies. Over the last 21 years, the company has worked with over 180+ startups, with most clients based in the US, ensuring many successful exits. In 2022, Great Place to Work recognized Talentica Software as India's Great Mid-Size Workplace. What we're looking for We're seeking a Growth Marketing Manager to spearhead Talentica's demand generation strategy through paid advertising and SEO. You will lead a team in executing multi-channel marketing campaigns, optimizing brand visibility, and generating high-quality leads to fuel our growth. Your expertise in performance marketing, organic growth, and team leadership will be essential for scaling our marketing efforts What you'll be doing Develop and execute high-impac t demand generation campaig ns across Google Ads, LinkedIn Ads, and other paid channels to drive leads and conversions. Optimiz e SEO strategi es to enhance organic traffic and improve Talentica's search visibility for key industry-related keywords. Own and manage th e marketing funn elensuring consistent lead flow through paid and organic efforts. Leverage content marketing, landing page optimization, an d conversion rate optimization (CR O) to enhance engagement and drive MQLs & SQL Promote Talentica Software across various digital channels, including social media, industry forums, and content syndication platform Use data-driven insights to continuously refine ad campaigns, reduc e customer acquisition cos ts (CAC), an d improve ROI Work closely with sales teams to ensure marketing efforts translate into pipeline growth Manage external agencies and vendors to drive efficiency in campaign execution To be successful in this role, you should have Qualificatio n: MBA/PGDM in Marketing + Bachelor's in Engineering (mandatory) Experienc e: 8-10 years in marketing, specifically within IT services or software product companies, with at least 4 years of experience leading a marketing team .Essential skills Proven expertise in B2B demand generation, PPC advertising, and SEO strategie Strong understanding of Google Ads, LinkedIn Ads, GA4, and marketing automation tools (HubSpot) Experience with content marketing, thought leadership, and brand positioning. Analytical mindset with expertise in A/B testing, data interpretation, and performance tracking. Ability to collaborate cross-functionally with sales, engineering, and leadership teams. What you'll find here A Culture of learnin g: We invest heavily in a broad spectrum of marketing channels, so you will have many opportunities to work on new marketing tools and channels. Endless learning opportunitie s: The job description does not limit you. Nothing makes us happier than seeing you own additional accountabilities. Growt h: Only your performance matters once you're a part of Talentica. Not your education or past employers, not even your years of experience. Your growth is governed only by your actions and achievements Flexibility to fit your lif e: We prioritize work-life balance and offer flexible schedules with remote working options Great cultur e: 82% of our employees recommend us to their friends as per Glassdoor Talentica is the ideal place for those seeking a dynamic team and a think and do environment. We invite you to join us in shaping the future of our industry