Growth & CRM Manager (Sales, Affiliates, CRM, Customer Support & Ads Coordination)

2 years

0 Lacs

Posted:3 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Growth & CRM Manager


Location

In Office - Gurgaon - 5 days a week

Full-time | Immediate Start

About Neoyug

Neoyug is a next-generation personal growth and spiritual education company based in India. We collaborate with modern mystics, psychologists, and holistic teachers to build meaningful, story-driven online programs rooted in depth and real-life transformation. Our mission is to make deep inner work accessible to urban seekers.

Role Summary

We are seeking a skilled, organized, and aligned Growth & CRM Manager to oversee affiliate partnerships, customer engagement journeys, inbound lead support, CRM automation, and marketing funnel coordination.

This is a cross-functional role. You will work closely with our content team, tech team, and digital ads agency to ensure warm, high-converting customer journeys and visibility into performance at every stage.

Key Responsibilities

Affiliate Program & Partner Sales

  • Identify, recruit, and manage affiliate partners, including influencers, wellness coaches, and creators
  • Maintain and distribute affiliate assets such as campaign kits and trackable links
  • Manage payouts and track revenue
  • Provide regular performance updates and support to affiliates

CRM & Automation

  • Build WhatsApp and email automation journeys using Interakt, Brevo, and Zapier
  • Segment leads and customers for personalized communications, including cart drop-offs, replay nudges, upsells, and testimonials
  • Optimize CRM flows based on open rates, click-throughs, and conversion data

Inbound Lead Support

  • Respond to inbound messages on WhatsApp, email, and Instagram
  • Create templates for FAQs, pricing, and program-related information
  • Ensure 90 percent of all queries are resolved within 2 business hours
  • Maintain a support log and flag recurring user feedback

Sales Reporting & Digital Ads Coordination

  • Liaise with our digital performance marketing agency
  • Share CRM insights, customer behavior data, and funnel-level conversion reports
  • Ensure proper UTM tracking, landing page data, and audience feedback is shared with the ads team
  • Deliver monthly performance reports combining both paid and organic sources

You Are

  • Experienced (2 to 4 years) in CRM, sales funnels, affiliate marketing, or customer engagement roles
  • Skilled with Interakt, Brevo, Zapier, and basic analytics tools like GA4 or Excel
  • Comfortable working across teams, including content, design, and ad agencies
  • Calm under pressure, highly responsive, and solutions-oriented
  • Personally aligned with the personal growth and soulful wellness space

Key KPIs

  1. CRM Engagement: 25%+ open rate, 5%+ click-through rate
  2. Affiliate Revenue: ₹2,00,000+ monthly from tracked conversions
  3. Lead Response Time: 90%+ replies within 2 business hours
  4. Upsell / Cross-sell Revenue: 15 to 20% of total monthly sales
  5. Ads Coordination: Weekly funnel performance data shared with the performance team
  6. Funnel Conversion Rate: 10 to 15% improvement within 3 months


Why This Role Matters

You will help Neoyug grow with heart. Whether you're supporting a lead, empowering an affiliate, or optimizing a CRM journey, you are building clarity, connection, and trust with every interaction.

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