Growth Content Strategist & HubSpot Automation lead

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Role Overview

The Growth Content Strategist & HubSpot Automation Lead will drive pipeline growth through powerful content strategies, lifecycle marketing, and paid media campaigns. You will be responsible for aligning editorial planning with GTM objectives, building automation workflows in HubSpot, and translating insights into actionable outcomes.

You’ll collaborate across Marketing, Sales, Product, and Design teams—owning end-to-end execution from ideation to performance optimization.

Key Responsibilities

Content Strategy & Roadmap

Build and maintain the editorial calendar. Align themes with SEO priorities, sales plays, and overall GTM objectives.

Research & Insight

Conduct deep industry, competitor, and keyword research to decide what to create, why, and where it fits in the buyer journey. Translate findings into data-backed briefs for writers, designers, and SMEs.

HubSpot Lifecycle & AI Workflows

Design persona-based lead scoring, automated nurture tracks, and newsletter programs inside HubSpot. Embed Gen AI tools for faster outlines, repurposing, and distribution.

Multi-Channel Distribution

Launch and optimise paid campaigns on LinkedIn & Facebook, audience building, creative testing, budget pacing. 

Performance & Optimisation

Create dashboards in HubSpot, Looker Studio etc.. Run monthly reviews; translate insights into rapid experiments and iterations.

Key Requirements

5+ years of B2B experience driving pipeline through content strategy and marketing automation.

HubSpot power-user—experienced in workflows, lead scoring, newsletters, reporting, and attribution tracking.

Proven experience with paid campaign execution across LinkedIn, Meta (Facebook), and Google.

Strong research ability—comfortable mining competitor data, market reports, and search trends to inform content direction.

Proficiency with Gen AI / LLM tools for content ideation, drafting, repurposing, and personalization.

Solid grasp of SEO fundamentals and demand generation strategies.

Data-literate—able to build performance dashboards and convert insights into experiments.

Self-starter who thrives on ownership, outcomes, and continuous improvement.

Nice to Have

Experience with HubSpot CRM integrations and data syncs with other tools.

Familiarity with marketing analytics platforms like Looker Studio, GA4, or SEMrush.

Exposure to SaaS, eCommerce, or enterprise marketing environments.

Why Join Us

Work with a purpose-driven, globally distributed team on cutting-edge digital challenges

Direct access to leadership and opportunity to influence key business outcomes

Growth-focused culture that values innovation, ownership, and continuous learning