Growth associate - CricHeroes store

About the Role
We are looking for a Growth Associate who can help CricHeroes Store grow by understanding our users deeply.

This role involves calling users, conducting discovery interviews, managing giveaways, collecting feedback, and running small-scale experiments to validate ideas and improve user experience.

This role sits best between growth, user insights, and execution.

Responsibilities

1. User Discovery & Communication

• Call users to understand their buying behaviour, pain points, and expectations.
• Conduct structured and semi-structured user interviews.
• Gather voice notes, quotes, and insights directly from users.
• Build a repository of user insights for the growth and product teams.

2. Manage Giveaways, Feedback & Testimonials

• Run giveaways and sampling campaigns end-to-end.
• Coordinate user selection, communication, deliveries, and follow-ups.
• Collect video testimonials, product reviews, and feedback.
• Ensure users share useful insights after trying products.

3. Run Small-Scale Experiments

• Support in setting up user engagement experiments inside the app.
• Run A/B tests or behavioural experiments using internal tools.
• Evaluate experiment performance and share learnings.

4. Insights & Reporting

• Combine qualitative insights (calls, interviews) with basic data points.
• Identify trends in user behaviour and build simple reports.
• Present findings and suggestions to the Growth Lead (you) and product teams.
  

5. Cross-Team Coordination

• Work with designers for simple creatives for giveaways or user outreach.
  
• Coordinate with operations for shipping giveaway items.
• Collaborate with product/growth to refine user journeys based on insights.

6. Light Communication Support

• Write short, clear product messages, user outreach scripts, and follow-up nudges.
• Create communication templates for interviews and feedback requests.

7.Process Ownership

• Maintain an experiment calendar, define success metrics, and track performance.
• Talk to users, analyse their behaviour and document user insights

Skills & Experience Required

• 0.5–2 years in roles like user research, customer success, insights, or growth support.
• Strong communication skills — especially comfort with calling users.
• Ability to listen, probe, and extract deeper insights from conversations.
• Basic comfort with data and tools for tracking outcomes.
• Good coordination and follow-through skills.
• Friendly, empathetic, and user-first mindset.
• Good content writing chops for notifications, banners, and campaign communication.
• Creative thinking & structured execution.
• Familiarity with tools like Clarity, Firebase, Mixpanel, or similar (good to have).
  

Who Will Succeed in This Role?

Someone who is:

• Curious about user behaviour
• Has a strong sense of ownership
• Creative yet data-driven
• Comfortable handling multiple initiatives simultaneously
• Excited about cricket, products, and growth
• Enjoys both operational work and insights work
  

About CricHeroes

CricHeroes is the world’s largest cricket network with 40+ million users worldwide. We help local cricketers showcase their talent, get recognition, and improve their game using data and technology.

We believe in fewer rules, more ownership, and loads of candour. You’ll join a young, collaborative team that loves building products that make grassroots cricket unforgettable.

If this sounds like your kind of challenge