Growth and Launch Marketing Specialist

Job Summary

Growth & Launch Marketing Specialist

You’ll design and execute the “no-ads launch engine” built around 3 pillars:

1. Social (owned audience)

   – Build our brand’s presence and following on X/Twitter, LinkedIn, and niche WP/SEO communities.

2. Influencers & Creators (borrowed audience)

   – Recruit creators, WordPress educators, and SEO YouTubers to amplify reach.

3. Agency Partners (embedded distribution)

   – Build partnerships with small/medium SEO and WP agencies to integrate the plugin into their client services.

hands-on marketing leadership role

1. Social Growth (Owned Audience)

• Build and manage the

  brand’s social presence

  on Twitter/X and LinkedIn.
• Create and execute a

  content calendar

  around 3–4 pillars:
• Before/After SEO wins
• Tiny tutorials and Loom-style videos
• Educational SEO insights and founder stories
• Repurpose and cross-post content across platforms (X, LinkedIn, Reddit, FB Groups).
• Build lightweight community engagement loops through comments, DMs, and polls.

2. Influencer & Creator Partnerships

• Identify and engage

  mid-tier creators

  in WordPress, SEO, and blogging niches.
• Develop and manage

  affiliate and partnership offers

  (rev-share, discounts, co-branded content).
• Pitch clear content ideas (“24-Hour SEO Makeover” or “AI Cleans My WordPress Site”) and support creators with scripts, visuals, and test sites.
• Track campaign performance and manage influencer reporting.

3. Agency & Partner Distribution

• Build the

  early partner program

  for WordPress dev shops, SEO agencies, and content firms.
• Craft

  partner collateral

  (one-page PDFs, landing pages, checklists, and demo videos).
• Pitch directly on LinkedIn and email, focusing on “SEO automation as a service upsell.”
• Manage early partner onboarding, tracking, and co-marketing.

4. Growth Systems & Reporting

• Own

  growth KPIs:

  organic reach, social engagement, partner count, and installs.
• Set up simple analytics dashboards (GA4, Search Console, or Notion/Sheets-based).
• Conduct weekly experiments, document learnings, and optimize based on traction.
• Collaborate with founders and product to shape the go-to-market voice and roadmap.

Requirements

Must-Have

• 4–6 years of

  growth, content, or product marketing

  in SaaS, WordPress, or SEO tools.
• Proven track record of

  organic growth execution

  (social media, partnerships, or community building).
• Strong understanding of

  WordPress and SEO ecosystems

  (plugins, influencers, agencies).
• Excellent written and spoken

  English communication

  .
• Experience working in

  lean startup or agency environments

  with limited budgets.
• Comfort with creating simple content (threads, Looms, posts) and managing creators.

Nice-to-Have

• Prior experience launching or marketing

  WordPress plugins or SaaS tools

  .
• Network of

  WordPress or SEO creators/agencies

  .
• Knowledge of

  AI marketing tools

  (ChatGPT, Midjourney, etc.) to scale creative output.
• Familiarity with

  affiliate systems

  (Rewardful, FirstPromoter, PartnerStack).

Compensation & Salary Band

Level:

Perks:

• Competitive base + milestone-based launch bonus
• Remote-first team with async workflows
• Direct exposure to founders and leadership
• Opportunity to

  own and scale the growth engine

  for an emerging AI product

Schedule & Expectations

• Working hours (IST) : 2PM - 11PM

• Flexible hours, with overlap for U.S. collaboration
• Weekly strategy and content review meetings
• Work tracked in

  ClickUp

  , collaboration via

  Slack + Notion

• High autonomy: you own the launch plan, timeline, and creative direction