Group Head - Ecommerce

Role Overview:

The E-commerce Group Head will be responsible for leading digital commerce strategy, media planning, and performance delivery for key clients. The role focuses on driving measurable business outcomes across e-retail and D2C platforms through a blend of data-driven strategy, channel integration, and commercial acumen. The incumbent will lead a team of specialists to optimize visibility, conversion, and ROI across marketplaces and digital commerce ecosystems.

Key Responsibilities:

Strategic & Business Leadership

• Lead e-commerce media strategy across marketplaces (Amazon, Flipkart, Nykaa, BigBasket, etc.) and brand D2C sites.
• Develop full-funnel strategies encompassing awareness, consideration, conversion, and retention.
• Partner with client marketing and category teams to align business goals with digital commerce objectives.
• Identify growth opportunities and design go-to-market plans leveraging data, media, and shopper insights.

Client & Stakeholder Management

• Serve as the senior strategic partner for client e-commerce mandates.
• Drive discussions on performance metrics, platform strategies, and business growth levers.
• Collaborate with internal teams (Media, Programmatic, Search, Social, Data, and Creative) to ensure integrated execution.
• Build strong relationships with key e-commerce platforms and media partners to secure advantages for clients.

Operational & Team Leadership

• Manage and mentor a team of planners and performance specialists.
• Oversee campaign planning, optimization, and reporting processes to ensure high operational excellence.
• Implement structured frameworks for measurement, attribution, and data analytics.
• Ensure smooth execution of campaigns within timelines and budgets.

Performance & Analytics

• Analyze e-commerce data, media performance, and sales trends to provide actionable insights.
• Work closely with analytics and data science teams to build attribution models and optimize ROI.
• Champion test-and-learn strategies to scale winning approaches.

Business Development

• Support new business pitches with e-commerce strategy and planning expertise.
• Identify and develop innovative commerce media opportunities to drive incremental growth for existing clients.

Key Skills & Competencies:

• Strong understanding of digital commerce ecosystems (marketplace media, retail media networks, and D2C).
• In-depth knowledge of performance media, paid search, programmatic, and data-driven marketing.
• Experience in managing e-commerce dashboards, product feeds, and marketplace analytics.
• Excellent stakeholder management, presentation, and negotiation skills.
• Ability to connect marketing investments with tangible business outcomes.
• Strong leadership and people management skills.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Advertising, Business, or related field.
• 6-8 years of experience in digital marketing, with at least 3–4 years in e-commerce or performance-led roles.
• Prior experience managing large-scale e-commerce accounts within a media agency or marketplace environment.
• Proficiency with tools such as Amazon Advertising Console, Flipkart Ads, Criteo, Google Marketing Platform, GA4, and commerce analytics dashboards.