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Job Description: Graphic Designer (PDP) – Group Bayport Position: Graphic Designer – Product Detail Pages (PDP) Location: Gurugram Department: Merchandising About Group Bayport Group Bayport is a fast-growing e-commerce company specializing in customized products across multiple platforms. We are seeking a skilled Graphic Designer with expertise in image editing to enhance the visual appeal of our Product Detail Pages (PDPs). This role will be crucial in optimizing product imagery and designing compelling visuals that drive engagement and conversions. Key Responsibilities PDP Visual Design & Enhancement: Create high-quality product images, lifestyle visuals, infographics, and feature images for PDPs. Design engaging and conversion-optimized visuals that highlight product benefits and unique selling points. Ensure consistency in design, adhering to brand guidelines across all platforms. Image Editing & Retouching: Perform advanced image editing, including background removal, color correction, shadow creation, and retouching. Optimize images for web performance while maintaining high visual quality. Enhance product images to showcase details, textures, and features effectively. Infographic & UI Asset Creation: Develop infographics to present product specifications, installation instructions, care guides, and other relevant information. Create icons, badges, and UI elements for PDPs to improve user experience. Video Editing (Plus): Edit product demonstration videos, explainer videos, and installation guides to enhance PDP content. Add motion graphics, transitions, and overlays to improve video engagement. Ensure video content aligns with brand aesthetics and PDP requirements. Collaboration & Cross-Functional Coordination: Work closely with the merchandising, studio and content teams to align visuals with PDP strategy. Coordinate with visual merchandisers and category teams to understand key product features and translate them into compelling graphics. Research & Competitor Benchmarking: Stay updated with industry trends and competitor best practices in PDP visual merchandising. Experiment with new creative approaches to improve engagement and conversion rates. Performance Analysis & Optimization: Track and analyze the impact of PDP visuals on user engagement and sales performance. Continuously refine designs based on data insights and feedback. Key Qualifications & Skills Experience: 2-5 years of experience in graphic design, image editing, or e-commerce merchandising. Software Expertise: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Lightroom). Experience with Figma or other UI design tools is a plus. Image Editing: Strong skills in retouching, color correction, and optimizing images for web use. Video Editing (Preferred but not Mandatory): Familiarity with Premiere Pro, After Effects, or other video editing tools is a plus. Creative & Conceptual Thinking: Ability to translate product benefits into visually appealing designs. Attention to Detail: Precision in image editing and layout consistency. E-commerce & PDP Understanding: Familiarity with product imagery best practices for online selling. Adaptability: Ability to work across different product categories and maintain a brand-consistent visual language. Show more Show less
