Google Ads Specialist

We are seeking a talented and results-driven Google Ads Specialist to join our marketing team. The ideal candidate will have experience in managing and optimizing paid search campaigns using Google Ads to drive traffic, increase conversions, and maximize ROI. This role requires a strong understanding of paid search strategies, analytics, and industry best practices to help achieve our business objectives.

Key Responsibilities:

• Campaign Management: Create, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, and Video ads to drive quality leads and sales.
• Keyword Research & Strategy: Conduct in-depth keyword research and develop keyword strategies tailored to client or business needs.
• Ad Creation: Write compelling ad copy that resonates with target audiences and aligns with overall marketing goals.
• Performance Monitoring & Reporting: Regularly track, analyze, and report on campaign performance (CTR, CPC, ROI, conversion rates, etc.) using Google Analytics and Google Ads reporting tools.
• A/B Testing: Execute and evaluate A/B testing to optimize ad performance, landing pages, and bidding strategies.
• Budget Management: Efficiently allocate and manage campaign budgets while maintaining a focus on maximizing performance and ROI.
• Optimization: Monitor performance metrics and continuously adjust bidding strategies, targeting, ad copy, and landing pages for improved results.
• Collaboration: Work closely with other marketing team members (SEO, content, social media, etc.) to ensure campaigns are integrated and aligned with overall marketing goals.
• Stay Updated: Keep up to date with Google Ads features, industry trends, and competitor strategies to leverage new opportunities.

Qualifications:

• Proven experience managing Google Ads campaigns across multiple platforms.
• Strong understanding of SEM (Search Engine Marketing) and PPC (Pay-Per-Click) advertising strategies.
• Proficiency in Google Ads, Google Analytics, and other PPC management tools.
• Excellent analytical skills and the ability to use data to make informed decisions.
• Ability to work independently, manage multiple campaigns, and prioritize tasks.
• Strong written and verbal communication skills.
• Familiarity with A/B testing, conversion tracking, and landing page optimization.
• Google Ads certification (preferred).

Benefits:

• Competitive salary and performance-based incentives.
• Professional development opportunities.

Job Type: Full-time

Pay: ₹10,523.68 - ₹15,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Paid time off

Schedule:

• Day shift

Supplemental Pay:

• Commission pay
• Performance bonus

Ability to commute/relocate:

• Pitampura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Location:

• Pitampura, Delhi, Delhi (Preferred)

Work Location: In person