Google Ads Specialist

We are seeking a dynamic and results-driven Google Ads and Meta Ads Executive with a strong understanding of digital marketing, WordPress website management, and SEO strategies. As a key member of our marketing team, you will be responsible for managing, optimizing, and scaling PPC campaigns across Google Ads and Meta platforms (Facebook, Instagram), ensuring maximum ROI and business growth.

Key Responsibilities:

• Google Ads Campaign Management: Develop, implement, and optimize Google Ads campaigns across Search, Display, YouTube, and Shopping to drive quality traffic and conversions.
• Meta Ads Management: Plan and execute Facebook and Instagram ad campaigns, utilizing targeting options and creative strategies to maximize reach, engagement, and conversions.
• WordPress Website Integration: Manage and integrate Google Ads and Meta Ads features with WordPress websites, including setting up tracking pixels, ad placements, and ensuring seamless ad delivery.
• SEO Optimization: Collaborate with the SEO team to optimize landing pages and improve overall site ranking. Implement on-page SEO best practices and align ad strategies with organic growth.
• Performance Tracking & Reporting: Regularly monitor campaign performance, conduct A/B testing, and generate reports to present key metrics and growth opportunities.
• Audience Targeting & Segmentation: Utilize advanced targeting techniques to reach ideal customer segments and optimize for lead generation and sales.

Skills & Requirements:

• Proven experience running Google Ads and Meta Ads (Facebook & Instagram) campaigns with a strong understanding of PPC strategies.
• Experience working with WordPress websites, including ad integration, plugin management, and user experience optimization.
• Strong knowledge of SEO best practices, keyword research, on-page optimization, and how they integrate with paid media strategies.
• Analytical mindset with the ability to analyze data and make data-driven decisions.
• Excellent communication and organizational skills.
• Ability to work independently and manage multiple campaigns and projects.

This is an exciting opportunity for a driven digital marketing professional who can leverage Google Ads and Meta Ads to drive measurable growth while ensuring a seamless user experience on WordPress sites and enhancing SEO efforts. Join our team and make an impact!

Job Types: Full-time, Fresher

Pay: ₹20,000.00 - ₹35,000.00 per month

Experience:

• total work: 1 year (Preferred)

Work Location: In person