Google Ads Specialist

You are an experienced Google Ads Manager with a proven track record of managing Google Ads for international e-commerce clothing brands, particularly for the USA market. Your role will involve the following key responsibilities: - Plan, create, and optimize Google Search, Shopping, Display, and Performance Max campaigns for an international e-commerce clothing brand. - Manage and scale Google Merchant Center, product feeds, and shopping ads to ensure maximum visibility. - Conduct detailed keyword research, competitor analysis, and audience segmentation to enhance campaign performance. - Monitor and optimize daily campaign performance to achieve goals related to ROAS, CPA, CTR, and conversions. - Analyze data using tools such as Google Analytics (GA4), Google Tag Manager, and reporting dashboards. - Collaborate with the creative/content team to enhance ad creatives, product highlights, and landing pages. - Conduct A/B testing for ads, landing pages, and bidding strategies to improve campaign effectiveness. - Stay updated with Google Ads trends, policies, and algorithm changes to adapt strategies accordingly. - Ensure accurate tracking, pixel setup, and conversion measurement for campaign success. As for the qualifications, you should meet the following requirements: - 5-7 years of solid experience in managing Google Ads for international e-commerce brands, preferably in the clothing/apparel sector. - Demonstrated success in handling campaigns targeting the USA market with strong performance outcomes. - Expertise in Google Shopping ads, Performance Max campaigns, Google Merchant Center, and feed optimization. - Proficiency in using GA4, GTM, and implementing effective conversion tracking. - Ability to manage significant budgets and scale revenue profitably. Additionally, the job is a full-time position based in Mohali, Punjab, and requires in-person work.,