Google Ads Specialist

As a Google Ads Specialist at YMTS INDIA, your role involves planning, creating, and managing Google Ads campaigns across various platforms such as Search, Display, YouTube, Performance Max, and Shopping. You will be responsible for performing keyword research, competitor analysis, and audience targeting to optimize ad copies for high click-through rates (CTR) and conversions. Additionally, you will manage daily budgets, bids, and campaign performance, while tracking, analyzing, and reporting campaign results using Google Ads & Analytics. A/B testing for ads, landing pages, and bidding strategies will be crucial for optimizing campaigns for conversions, cost per lead (CPL), and return on investment (ROI). It is essential to stay updated with the latest Google Ads trends, policies, and best practices, and collaborate with the design and content team to enhance ad creatives and landing pages. **Key Responsibilities:** - Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max, and Shopping). - Perform keyword research, competitor analysis, and audience targeting. - Write and optimize ad copies for high CTR and conversions. - Manage daily budgets, bids, and campaign performance. - Track, analyze, and report campaign results using Google Ads & Analytics. - Run A/B tests for ads, landing pages, and bidding strategies. - Optimize campaigns for conversions, CPL, and ROI. - Stay updated with the latest Google Ads trends, policies, and best practices. - Collaborate with the design and content team to improve ad creatives and landing pages. **Qualifications Required:** - Proficiency in Google Ads (Search, Display, Shopping, YouTube, Performance Max) - Experience with Google Analytics / GA4 - Familiarity with Google Tag Manager (GTM) - Knowledge of Keyword Planner & Similar Tools (SEMrush, Ahrefs, Ubersuggest, etc.) - Proficient in Excel / Google Sheets for reports & analysis - Experience with Looker Studio (Google Data Studio) for dashboards If you are looking to join a dynamic team and work in a fast-paced environment where your skills are valued, apply now by sending your resume to careers@ymtsindia.com or contact us at +91-8688400283 (HR), +91-6281008630, +91-9966062884. Please note that during the recruitment process, YMTS INDIA may conduct a background check to verify your credentials. Your employment with us is subject to receiving a clean background verification report. Join YMTS INDIA now and take the first step towards a rewarding career!,