Google Ads Specialist

Groomit

10 years

0 Lacs

Gujarat India

Posted:1 month ago| Platform:

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Skills Required

ads drive research analysis analyze metrics reporting testing strategies design content marketing strategy certification analytics retargeting communication service seo

Work Mode

On-site

Job Description

Google Ads Specialist

Key Responsibilities

Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Shopping (as applicable)
Conduct keyword research, competitor analysis, and audience targeting
Write compelling ad copy and optimize landing pages for better Quality Score
Track and analyze campaign performance metrics, reporting results regularly
Perform A/B testing on ads and landing pages
Manage budgets effectively, ensuring maximum ROI and efficient use of resources
Monitor industry trends and adapt strategies accordingly
Collaborate with design, content, and marketing teams to align ad strategy with overall marketing goals

Requirements

10+ years' experience managing Ad Account with a big budget (More than 50 Lacs+) with measurable success.
Google Ads Certification (preferred)
Strong analytical skills and proficiency with Google Analytics, Tag Manager, and conversion tracking
Familiarity with Google Merchant Center, Shopping Ads, and retargeting strategies
Excellent communication skills and attention to detail
Ability to work independently and deliver results under deadlines

Nice to Have

Experience with other paid platforms like Facebook Ads, LinkedIn Ads, or Bing Ads
Background in e-commerce, lead generation, or local service businesses
Understanding of basic SEO principles

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