Google Ads Specialist

Job Summary:
Artarium is looking for a highly skilled and results-driven Google Ads Specialist to manage and optimize our paid advertising campaigns. The ideal candidate will have a strong background in Google Ads, keyword research, campaign strategy, A/B testing, and analytics. You will be responsible for driving quality traffic, generating leads, and maximizing ROI through effective ad campaigns across Google’s advertising platforms.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, and YouTube).
• Conduct keyword research, competitor analysis, and audience targeting to develop effective strategies.
• Write compelling ad copies, select engaging creatives, and continuously test ad variations.
• Monitor and analyze campaign performance using Google Analytics, Google Ads dashboard, and other tools.
• Optimize campaigns for maximum ROI by adjusting bids, targeting, and ad placements.
• Stay up to date with the latest trends and best practices in PPC and digital marketing.
• Provide detailed reports and insights on campaign performance to the management team.
• Collaborate with the marketing team to align campaigns with overall business goals.

Requirements:

• Proven experience (2–4 years) as a Google Ads Specialist or similar role.
• Strong knowledge of Google Ads, Google Analytics, and keyword research tools.
• Experience with campaign optimization, A/B testing, and conversion tracking.
• Analytical mindset with strong data interpretation skills.
• Excellent written and verbal communication skills.
• Google Ads certification is a plus.

Job Type: Full-time

Pay: ₹30,000.00 - ₹150,000.00 per month

Work Location: In person