Google Ads Specialist

Company Description

Vista Funnel is an Amazon/E-Commerce business strategy and optimization company based in Ahmedabad. We specialize in providing tailored strategies for Amazon Vendor Central and Seller Central Marketing, with a focus on enhancing e-commerce presence through a mix of paid and unpaid promotions. Our team of experts in Amazon Advertising and Strategy aims to lower advertising costs, increase organic placements, and drive overall sales growth for our clients.

Role Description

We are seeking a highly skilled Google Ads Expert to manage and optimize our paid search and shopping campaigns. The ideal candidate should have hands-on experience with Google Ads, Google Analytics, Google Merchant Center, and Tag Manager, along with a strong understanding of SEO and digital marketing best practices.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Performance Max, and YouTube).
• Manage and troubleshoot Google Merchant Center feeds and product listings.
• Track, measure, and report campaign performance using Google Analytics and Tag Manager.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize ad copy, landing pages, and bidding strategies to maximize ROI.
• Stay updated on Google Ads trends, policies, and algorithm changes.
• Collaborate with the marketing team to align paid campaigns with SEO, content, and overall digital strategy.