Google Ads Specialist

As a Google Ads Specialist with 12 years of experience, your role will involve managing and optimizing paid advertising campaigns to drive results. You should leverage your expertise in PPC strategies, keyword research, audience targeting, and A/B testing to maximize ROI across various campaigns. Key Responsibilities: - Plan, create, and manage Google Ads campaigns across different platforms such as Search, Display, Shopping, and Video. - Conduct thorough keyword research and competitor analysis to identify trends and opportunities for campaign optimization. - Monitor and analyze campaign performance on a daily basis, optimizing to improve metrics like CTR, CPC, and conversions. - Write compelling ad copies and conduct A/B testing to enhance campaign performance. - Generate regular performance reports and dashboards to track KPIs and ensure the health of campaigns. - Collaborate closely with design and content teams to align landing pages with ad campaigns. Qualifications Required: - 12 years of hands-on experience in Google Ads. - Google Ads Certification is a plus. - Strong analytical skills to interpret campaign performance data effectively. - Proficiency in Google Analytics, Tag Manager, and setting up conversion tracking. - Basic understanding of SEO and how paid ads complement digital marketing strategies. - Excellent communication skills, attention to detail, and problem-solving abilities. In addition to the above details, the company offers: - Direct involvement in high-impact digital marketing campaigns. - Opportunities to enhance skills in paid media and analytics. - A collaborative work environment with growth prospects. - Exposure to cross-functional teams within a fast-paced digital setup.,