Google Ads Specialist

Role Overview: As a Google Ads Specialist at Marketing Engineer, your main responsibility will be to create, manage, and optimize performance-driven campaigns across various platforms such as Search, Display, and YouTube. Your goal will be to drive quality traffic, generate leads, and maximize ROI through strategic ad execution. Key Responsibilities: - Plan, execute, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max. - Conduct keyword research, audience segmentation, and competitor analysis to enhance campaign performance. - Write compelling ad copy and conduct A/B testing for creatives and landing pages to improve campaign effectiveness. - Monitor daily budgets, bids, and campaign metrics including CTR, CPC, and ROAS. - Analyze campaign data and prepare performance reports with actionable insights. Qualifications Required: - Minimum of 3 years of experience managing Google Ads campaigns. - Strong understanding of Google Analytics, Tag Manager, and Conversion Tracking. - Google Ads Certification is preferred. - Excellent analytical and problem-solving skills. Additional Company Details: At Marketing Engineer, you will have the opportunity to work on multiple ad accounts and collaborate with exciting brands. You will also have access to performance-based bonuses and be part of a growth-focused and creative work environment. Note: This job is available for both Full-time and Part-time positions. Work location is in person.,