AliteProjects is a software consultancy and start-up studio specializing in providing end-to-end web-based services, with a focus on serving startups and developing in-house ideas. By integrating top-tier engineering practices, rapid prototyping, and cutting-edge technologies, we revolutionize businesses by creating disruptive web and mobile products. Our core mission revolves around translating innovative concepts into tangible products and successful ventures. Leveraging automation, we streamline work processes to enhance efficiency, reliability, and cost-effectiveness, embodying a commitment to Agile methodologies to facilitate swift delivery schedules and deliver significant value to aid our clients" digital transformation endeavors. As an In-House Sales Executive based in Vadodara, this full-time on-site position at AliteProjects entails spearheading efforts in acquiring new business leads, fostering client relationships, managing sales pipelines, and implementing sales strategies. Your daily responsibilities will encompass tasks such as conducting market research, crafting compelling sales pitches and presentations, engaging in negotiations, and achieving sales targets. Moreover, the role necessitates seamless collaboration with the internal team to ensure client satisfaction and the smooth delivery of services. The ideal candidate for this role should possess proven expertise in sales, business development, or a related domain, coupled with exceptional communication and interpersonal skills. You should demonstrate proficiency in building and nurturing client relationships, showcasing strong negotiation and presentation capabilities, and exhibit a sound understanding of market research and sales strategies. Familiarity with CRM software and the MS Office Suite is essential, along with self-motivation, a target-driven mindset, and the ability to effectively collaborate with cross-functional teams. A Bachelor's degree in Business, Marketing, or a related field is required, while prior experience in the tech or software industry would be advantageous.,
About the Role: We are looking for a data-driven and results-oriented Google Ads Specialist to plan, execute, and optimize paid campaigns across Google Ads platforms. The ideal candidate should have hands-on experience with search, display, shopping, and video campaigns, ensuring maximum ROI and growth for the business. Key Responsibilities: Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Video, Performance Max). Conduct keyword research, competitor analysis, and audience targeting. Write compelling ad copies and optimize ad creatives for higher CTR and conversions. Manage and monitor daily budget caps, bids, and campaign spend to maximize ROI. Track, measure, and report campaign performance using Google Ads, Google Analytics, and Data Studio. Conduct A/B testing on ads, landing pages, and audience targeting. Optimize campaigns regularly to improve Quality Score, CTR, and conversion rate. Stay updated with the latest Google Ads features, algorithm updates, and industry trends. Collaborate with the SEO, content, and design teams to align paid strategies with overall marketing goals. Suggest and implement strategies for remarketing, retargeting, and audience segmentation. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, or related field. 2–4 years of proven experience as a Google Ads Specialist or in a similar PPC role. Strong understanding of Google Ads platforms, campaign types, and bidding strategies. Hands-on experience with Google Analytics, Tag Manager, and conversion tracking. Familiarity with landing page optimization and CRO (Conversion Rate Optimization). Excellent analytical and problem-solving skills. Ability to manage multiple campaigns and meet deadlines. Strong communication and reporting skills. Google Ads Certification (Search, Display, Shopping, Video). Experience with other PPC platforms (Bing Ads, Facebook Ads, LinkedIn Ads) is a plus. Knowledge of eCommerce advertising strategies.