Google Ads Manager

Job Title:

Google Ads Manager

Location:

Technovalley Software India Pvt. Ltd., Kochi

Department:

Digital Marketing – Admissions & Lead Generation

Reporting To:

GM – Sales & Marketing / Managing Director

Role Overview

The Google Ads Manager will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across Google Search, Display, YouTube, and Performance Max to drive high-quality student admissions for Technovalley’s technology certification programs. The ideal candidate must be highly analytical, data-driven, and experienced in performance marketing for education or IT training.

Key ResponsibilitiesCampaign Strategy & Setup

• Develop and execute Google Ads strategies aligned with monthly admission targets.
• Create Search, Display, YouTube, Performance Max, and Remarketing campaigns for multiple programs (Cyber Security, AI/ML, Data Science, Cloud, Networking, etc.).
• Perform keyword research, competitor analysis, audience segmentation, and campaign structure planning.
• Create compelling ad copies, responsive search ads, and high-CTR visual creatives.

Optimization & Performance Management

• Monitor campaign budgets, daily spend, CPC, CTR, conversion rate, CPA, and ROAS.
• Perform split testing (A/B tests) on ads, extensions, targeting, and landing pages.
• Continuously reduce cost per lead and improve lead-to-admission conversion metrics.
• Optimize bidding strategies using manual CPC, Max Conversions, and Target CPA.

Analytics & Reporting

• Integrate tracking via Google Tag Manager, Google Analytics 4, and UTM parameters.
• Generate weekly and monthly performance reports with actionable recommendations.
• Track lead quality from campaigns and coordinate with admissions team for follow-up improvements.
• Identify bottlenecks, opportunities, and trends using data-driven insights.

Conversion & Landing Page Management

• Work closely with web and content teams to optimize landing page UX for better admissions results.
• Recommend copy improvements, forms, CTAs, heatmap analysis, and funnel optimization.
• Implement remarketing funnels for high-intent prospects.

Budget & Growth Ownership

• Manage monthly ad budgets efficiently with maximum conversion impact.
• Propose new ideas to scale campaigns for special offers, scholarships, bootcamps, and events.
• Execute burst campaigns for peak admission months.

Required Experience

• Minimum 2–6 years experience in Google Ads (Search + Display + YouTube)
• Proven record of running lead generation campaigns (education tech preferred)
• Experience spending ₹1 lakh to ₹15 lakhs per month in ad budgets
• Strong knowledge of GA4, GTM, GSC, and conversion tracking

Must-Have Skills

• Google Ads keyword planning and search intent optimization
• Landing page CRO (Conversion Rate Optimization)
• Funnel building and remarketing strategy
• Data analysis and reporting dashboards
• Ad copywriting & creative testing
• Knowledge of SEO (preferred but not mandatory)

Required Certifications (Preferred)

Candidates with any of the following will be prioritized:

• Google Ads Search Certification
• Google Ads Display Certification
• Google Ads Video (YouTube) Certification
• Google Analytics Certification
• HubSpot Digital Advertising Certification
• Meta Ads Certification (bonus)

Key Competencies

• High attention to detail and campaign hygiene
• Strong analytical mindset with revenue focus
• Excellent communication skills
• Ability to work under tight deadlines and admissions targets
• Continuous learning attitude toward algorithm changes

Performance KPIs

• Cost Per Lead (CPL)
• Lead quality score
• Conversion rate (lead → admission)
• ROAS (Return on Ad Spend)
• CTR and Quality Score
• Monthly admission targets achieved
• Analytics reporting accuracy and timeliness

Why Join Technovalley

• One of India’s most trusted names in cybersecurity and emerging tech education
• Multiple certification programs across 140+ global credentials
• High-growth digital marketing environment with real responsibility
• Opportunity to manage large-scale ad budgets and multi-platform campaigns

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person