GM - Sales

Title: General Sales Manager

Location:

Company:

Reporting To:

CTC:

Job Overview:

• We’re looking for a

  hunter

  – someone who thrives on generating new leads, breaking into new markets, and

  closing high-value deals

  . The

  General Manager – Sales

  will play a critical role in expanding Crystal Group’s presence in the reefer container leasing space by

  winning new business

  across sectors like

  pharma, frozen foods, dairy, and Q-commerce

  . This role is

  purely acquisition-focused

  — no key account management, no after-sales handholding. Your job is to bring in big business and move to the next.

Key Responsibilities:

New Business Acquisition

• Identify and pursue

  high-value leads

  across target sectors and geographies.
• Focus on

  first-time client acquisition

  – breaking into new accounts and industries.
• Qualify leads, pitch container leasing and cold chain solutions, and

  close deals independently

  .

Enterprise Deal Closure

• Lead all aspects of

  enterprise-level sales closures

  – from discovery to final contract.
• Create customized proposals with a

  solutions mindset

  for cold chain needs.
• Negotiate commercials, lease terms, and contract structure to optimize margins.

Market Mapping & Outreach

• Build a

  systematic sales funnel

  through outreach, cold calling, referrals, and industry networks.
• Identify untapped verticals and

  high-potential use cases

  for reefer containers.
• Generate qualified leads across India with support from marketing and internal teams.

Sales Strategy & Reporting

• Build and execute

  quarterly sales plans

  to hit aggressive new business targets.
• Report progress on lead pipeline, deal status, closures, and revenue forecasts.
• Collaborate with internal teams (ops, technical, finance) only during pre-sales phase.

Ideal Candidate Profile:

Experience:

• 8–15 years in

  B2B sales

  , preferably in

  cold chain logistics, container leasing, supply chain, or industrial sales

• Must have

  closed large-ticket deals independently

  (₹50L+ per client annually)
• Exposure to

  asset leasing, equipment rentals, or capital goods

  is a strong plus

Skills:

• Strong

  hunting instinct

  – proactive, self-driven, and target-focused
• Excellent in

  solution selling, negotiation, and stakeholder engagement

• Strong

  commercial acumen

  – understands margin management and deal structuring
• Fluent in

  English + Hindi

  (regional languages a plus)

Preferred Client Backgrounds:

• Pharma cold chain

  & bulk vaccine distributors

• Frozen foods

  / meat processing / seafood exporters

• Dairy processors & cooperatives

• Q-commerce / hyperlocal delivery chains

• 3PLs / Logistics players expanding into cold chain