GM-Marketing & Sales

Role overview

The GM of Marketing and Sales will be responsible for planning, developing, and directing the company's sales and marketing functions to achieve business objectives. This role involves overseeing communication across various media platforms, managing branding efforts, and implementing effective marketing strategies to enhance brand positioning and drive sales growth.

Key responsibilities

Key responsibilities include:

• Strategic Planning: Leading the development and execution of sales and marketing strategies to meet business objectives and drive growth.
• Marketing Management: Developing and implementing marketing strategies to enhance brand visibility, overseeing branding and digital marketing efforts, and analyzing consumer behavior.
• Sales Management: Leading and mentoring the sales team to ensure sales targets are met, developing sales strategies, identifying new market opportunities, and analyzing sales performance and market trends.
• Customer Relationship Management: Maintaining key customer relationships, implementing strategies for retention and acquisition, overseeing customer satisfaction initiatives, and monitoring feedback.
• Financial Management: Developing and managing the sales and marketing budget to ensure cost-effective use of resources and maximize ROI.

Qualifications

Essential qualifications typically include:

• A Bachelor's degree in a relevant field.
• Significant experience in the real estate industry with a focus on sales and leadership.
• Strong leadership, communication, and team management skills.
• Proven ability to develop and execute successful strategies.
• Proficiency in market analysis and understanding customer behavior.
• Excellent negotiation skills.
• Ability to adapt to market changes and leverage new technologies.
• A strategic mindset with strong business acumen.

. Preferred skills

Desirable skills often include:

• Proficiency with CRM software and MS Office Suite.
• Experience in property transactions, negotiations, and appraisals.
• Familiarity with emerging real estate technologies like AI and VR applications.