Global Marque Rides

Job Purpose:

The role of Manager - Global Marquee Rides is responsible for leading the conceptualization, planning, and execution of Royal Enfield's global marquee rides and brand experiential properties. This role will drive the strategy for building a strong Royal Enfield culture through rides, community engagement, and strategic partnerships, while also overseeing content generation, social media management, and operations for these initiatives.

Position Overview:

Location: Chennai

Position Title: Manager

Reports to: Global Brand Lead - Marquee Rides, Experiences and Brand Projects

Function: Global Marquee Rides & Community

What you’ll do:

Rides & Events Strategy &amp Management:

• Develop and implement a comprehensive global strategy for marquee rides and community events, aligning with Royal Enfield's "Pure Motorcycling" philosophy and overall brand objectives.
• Lead the conceptualization, planning, and execution of large-scale, impactful brand experiential properties, including global marquee rides and community events.
• Oversee all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards.
• Drive innovation in event experiences by staying up-to-date on industry trends, best practices, regulations, and venue options.
• Conduct thorough post-event evaluations and report on outcomes against objectives.

Team Leadership & Development:

• Lead, mentor, and develop a team of 3-4 Rides Specialists, fostering a high-performance and

collaborative environment.

• Provide guidance and oversight to the team in all aspects of rides and event planning and

execution.

Agency & Vendor Management (External Stakeholders):

• Oversee the sourcing, evaluation, and contracting with a diverse range of external partners,

including event agencies, content agencies, social media agencies, venues, and artist managers.

• Lead negotiations on contracts and pricing with vendors and agencies to ensure cost-effectiveness and adherence to budget parameters.
• Serve as the main point of contact and oversee all vendors and subcontractors, ensuring their deliverables meet project requirements and quality standards.
• Provide clear and effective feedback to creative agencies to ensure deliverables align with brand

Internal Stakeholder Management:

• Collaborate closely with cross-functional internal teams, including Finance, Marketing, Brand, Business (Sales, Service, Spares), and Content, to understand requirements and align on event goals and deliverables.
• Partner with marketing leads across India and other markets (APAC, Americas, EMEA) to localize and amplify global ride initiatives.
• Work with CSU, Marketing, Digital Marketing, and PR teams to ensure integrated and effective campaign execution.
• Ensure all experiential properties maintain brand custodianship for new digital assets and align with the overall brand strategy.
• Prepare and submit status reports to internal stakeholders as required.

Community & Partnerships:

• Drive initiatives to build and foster a strong Royal Enfield culture within communities and riding groups, enhancing rider engagement and loyalty.
• Identify and establish strategic partnerships with other relevant brands to amplify reach and enhance experiential offerings.

Content & Digital Marketing:

• Lead content generation briefs for brand properties
• Oversee social media management related to rides and events, driving engagement and brand visibility.
• Support Newsroom content creation by identifying opportunities to generate stories that shape opinions.
• Spot opportunities to curate and repurpose user-generated content to foster community and brand advocacy.

What you'll bring:

Experience:

motorcycle rides. Background in brand

Qualification:

Why work with us?

We are a global leader in middleweight motorcycles (250-750cc), operating in 65 countries. Royal Enfield’s unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.

Ready to Join Us?

Apply via our website today. Join our trailblazing team and be a part of our legacy! “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”