Global Commercial Manager - Health & Beauty

As the Global Commercial Manager, you will lead end-to-end commercial enablement and post-onboarding execution across Scale Global’s Anchor Markets, including India, Indonesia, UAE, Singapore, and Malaysia. This role is not about frontline sales — it’s about ensuring our local market teams, distributors, and sales operations are fully equipped to deliver commercial success, from sell-in readiness to trade execution. You’ll work cross-functionally with Country Managers, Gateway teams, Program leads, and Brand managers to deploy localized sales toolkits, track commercial KPIs, resolve executional bottlenecks, and drive A&P effectiveness across channels.

Key Responsibilities

Market Sales Enablement & Support

• Act as a commercial liaison between HQ and Gateway/Country Managers in Anchor Markets
• Track sell-in/sell-out volumes, distributor reorders, pricing implementation, and stock performance
• Recommend pricing structures, trade schemes, and incentive models tailored to local market conditions
• Support launch rollout and market-specific sales campaign readiness

Trade Toolkit & GTM Activation

• Build and manage trade toolkits: pricing decks, margin calculators, promo templates, and channel pitch materials
• Coordinate with Brand and Program teams to tailor toolkits by channel (modern trade, general trade, pharmacy)
• Validate Go-To-Market (GTM) readiness before rollout: distributor alignment, retail terms, toolkit finalization
• Ensure toolkit deployment is timely, complete, and localized for market success

Commercial Performance & ROI Tracking

• Maintain regional dashboards for trade performance, distributor engagement, and sell-in KPIs
• Monitor A&P deployment, campaign effectiveness, and ROI utilization by country and channel
• Deliver inputs for quarterly reviews, category planning, and pricing evolution
• Track market-level feedback to improve future playbooks and field implementation

Distributor Support & Compliance

• Manage distributor engagement beyond onboarding: trade readiness, ordering cycles, retail penetration
• Handle escalations tied to pricing disputes, commercial claims, documentation, and reorders
• Monitor partner adherence to contractual and operational KPIs (MOQs, reporting cadence, activation compliance)

Cross-Functional Leadership

• Collaborate with Trade Supply, Insights, Programs, and Brand teams to ensure alignment across pre- and post-launch execution
• Relay field intelligence and partner-level feedback for continuous program refinement
• Co-own localized sales calendar with Country Managers and coordinate across Gateway teams

Required Skills & Experience

• 6–10 years in commercial execution, trade marketing, or sales operations across multiple Asian or Middle Eastern markets
• Strong track record in FMCG, Health & Wellness, Beauty, or Nutraceutical categories
• Deep understanding of multi-country distributor-led sales, retail formats, and channel structures
• Analytical mindset with comfort using dashboards, sales tracking tools, and Excel/BI platforms
• Experience managing A&P deployment, pricing strategy, and in-market execution support
• Excellent cross-cultural communication and execution coordination skills