Global B2B Marketing Leader

Role Overview

Seeking a hands-on marketing leader to build and scale a global B2B marketing engine. This role blends strategy and executiondriving digital demand generation, partner co-marketing, content leadership, and full-funnel growth across key international markets (Europe, North America, India).

Role & responsibilities

Positioning & Messaging

• Define and manage global value propositions and messaging across cloud, mobility, and logistics.
  
• Ensure consistent, differentiated storytelling across regions and product lines.
  

Demand Generation & MarTech

• Lead digital-first demand gen campaigns (SEO/SEM, LinkedIn, webinars, video).
  
• Implement lead scoring, funnel management, and pipeline accountability.
  
• Introduce and manage MarTech tools (CRM, CDP, automation, analytics).
  
• Create sales enablement content and training resources.
  

Partner & Ecosystem Marketing

• Develop co-marketing campaigns with strategic partners (e.g., cloud providers, ISVs).
  
• Launch scalable partner programs: enablement, reselling, loyalty.
  
• Promote ecosystem success stories through joint marketing efforts.
  

Go-to-Market Alignment

• Collaborate with regional GTM teams to tailor marketing by customer segment.
  
• Run ABM for enterprise accounts; support product-led growth for SMB/ISVs.
  
• Support customer lifecycle and upsell campaigns.
  
• Deliver sales readiness assets: decks, animations, product sheets.
  

Content & Thought Leadership

• Create engaging content: case studies, whitepapers, blogs, videos.
  
• Position leadership in key industry conversations and events.
  
• Lead pre- and post-event marketing strategies.
  

Team & Capability Building

• Build and mentor a global marketing team.
  
• Promote a fast-paced, test-and-learn culture.
  
• Drive adoption of AI tools, automation, and modern MarTech.

Qualifications

• MBA in Marketing, Business, or related field.
  
• 12+ years in B2B marketing leadership (SaaS, cloud, or platform preferred).
  
• Strong track record in digital demand gen, MarTech, and partner marketing.
  
• Experience balancing global strategy with local execution.
  
• Proven cross-functional leadership and stakeholder management.