General Manager - Sales & Marketing

1. Sales Targets & Performance

• Achieve monthly / quarterly / annual sales targets for tractors, implements, and allied products.
• Maintain minimum conversion ratio (Leads → Test Drive → Booking → Delivery) as per dealership standard.
• Ensure proper stock rotation (no dead stock beyond 90 days).
• Meet finance, insurance, and exchange targets as fixed by dealership & Mahindra.

2. Market Development

• Conduct minimum X demos / farmer meetings per month per branch.
• Expand market share in assigned territory and ensure dealership is the No.1 choice for farmers.
• Identify and develop new sub-dealers / influencers / village-level associates.
• Increase penetration of implements, attachments, and after-market sales.

3. Team Management

• Recruit, train, and retain competent sales executives, team leaders, and branch managers.
• Ensure daily reporting discipline – enquiries, follow-ups, test drives, bookings, deliveries.
• Conduct weekly review meetings and monthly performance appraisals.
• Maintain a healthy, motivated, and professional sales culture.

4. Customer Satisfaction

• Ensure Customer First Policy is followed strictly by all sales staff.
• Achieve dealership’s Customer Satisfaction Index (CSI) score as prescribed by Mahindra.
• Personally monitor complaint resolution and customer retention activities.
• Implement referral programs and ensure repeat business from existing customers.

5. Dealer & OEM Coordination

• Submit MIS reports (daily / weekly / monthly) on sales, stock, and customer data.
• Coordinate with Mahindra’s Regional Sales Manager / Territory Manager for schemes, campaigns, and training.
• Ensure compliance with Mahindra branding, display, and promotional guidelines.

6. Financial Responsibility

• Maintain profitability of sales department by controlling expenses and maximizing revenue.
• Ensure timely collection of customer payments and monitor credit policies.
• Control discounts strictly within dealership-approved limits.
• Generate income from finance, insurance, and exchange commissions.

7. Discipline & Reporting

• Report directly to Dealer Principal / Managing Director.
• Maintain transparency in operations and submit authentic MIS reports.
• Adhere to dealership rules, HR policies, and ethical business practices.
• Performance will be reviewed quarterly and incentives linked to achievement of KRAs.

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Ability to commute/relocate:

• Polur, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have prior experience in automobile or tractor industry?

Experience:

• Sales: 10 years (Required)

Location:

• Polur, Tamil Nadu (Required)

Willingness to travel:

• 100% (Required)

Work Location: In person