General Manager - Sales & Marketing

About the Role

We are looking for a dynamic and experienced General Manager – Sales to lead and scale the sales operations for Boche Brahmi Tea. The GM – Sales will be responsible for driving overall revenue, building strong distributor/retail networks, implementing sales strategies, and leading a multi-level sales structure with retailer and Obopay-based reward systems.

Key Responsibilities1. Sales Strategy & Planning

• Develop and execute sales strategies to achieve monthly, quarterly, and annual targets.
• Plan and implement market penetration strategies for new and existing territories.
• Analyze market trends, competition, and consumer behaviour to shape sales plans.

2. Channel & Distribution Management

• Build and manage a strong distributor network across assigned regions.
• Ensure product availability, visibility, and reach through effective route planning.
• Monitor distributor performance, secondary sales, and stock movement.

3. Team Leadership

• Lead, mentor, and manage the entire sales team including ASMs, Sales Officers, and field staff.
• Set clear KPIs, review performance, and ensure high productivity.
• Conduct regular training and field coaching.

4. Retailer & Reward System Management

• Oversee the implementation of the retailer app and Obopay reward system.
• Drive adoption and usage of digital reward features among retailers and sales staff.
• Create effective incentive schemes to boost sales and engagement.

5. Operations & Compliance

• Ensure adherence to company policies, pricing guidelines and promotional plans.
• Coordinate closely with production, logistics, and finance for smooth operations.
• Track budgets, ensure cost control, and manage sales forecasting.

6. Reporting & Analysis

• Prepare weekly/monthly MIS, sales dashboards, and performance reports.
• Present insights and action plans to management.

Required Skills & Qualifications

• Bachelor’s degree (MBA preferred).
• 8–12 years of FMCG sales experience, with at least 3 years in a managerial/head role.
• Strong understanding of beverage/tea markets (preferred).
• Experience managing multi-level sales systems and digital incentive platforms.
• Excellent leadership, communication, and negotiation skills.
• Strong analytical and decision-making abilities.

Job Types: Full-time, Permanent

Benefits:

• Provident Fund

Work Location: In person