Job
Description
CGH Earth is a pioneering hospitality group rooted in sustainable and experiential tourism. Our properties are built on the principles of ecological sensitivity, community engagement, and authentic local experiences. With a strong legacy in responsible travel, we aim to inspire conscious hospitality practices and meaningful customer relationships. Position Overview We are looking for an experienced GM - Marketing to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success. You will play a strategic role in developing and implementing marketing strategies, overseeing market research, and guiding marketing activities across various channels. We are looking for a professional passionate about marketing and having great knowledge for all things related to it. They can balance a practical mindset with a creative business acumen and lead people through complex marketing operations. The marketing GM is accountable for driving brand awareness, customer acquisition, and revenue growth through effective marketing initiatives. The goal is to ensure the company’s marketing efforts are successful in helping it outperform competition. Responsibilities: Developing marketing strategies : Create and implement marketing plans to achieve the company's goals Setting marketing goals : Set marketing goals and allocate the marketing budget Managing the marketing team : Oversee marketing campaigns and manage the marketing team. Develop a feasible marketing plan for the department and oversee its day-to-day implementation Strategic Brand Development : Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique voice. Coordinating with other departments : Coordinate marketing efforts with the company's financial and branding goals. Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands Measuring marketing effectiveness : Measure the effectiveness of marketing efforts PR and Campaigns: Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.) Driving new product development : Develop new products based on customer needs Gathering consumer insights : Gather insights from consumers. Listen to the trends of the market and direct the market research efforts of the company. Utilizing new marketing technology : Use new marketing technology Team Leadership and Inspiration: Build a highly efficient team of marketing professionals. Guide and mentor them to perform better through innovation and productivity. Create a solid network of strategic partnerships : Identifying and partnering with agencies and vendors Skills: Proven experience as chief marketing officer, GM - Marketing or similar role Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.) Solid understanding of market research and data analysis methods Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press, trade collaterals) channels Understanding of different business disciplines (IT, finance etc.). Strong Business and financial acumen. Proficient in MS Office and business software (e.g. CRM) A leader with both creative and analytical capabilities Good ability in teamwork Outstanding communication (written and verbal) and interpersonal abilities Ability to increase brand awareness Qualifications and Skills MBA in Marketing, Communications, or a related field Minimum 12–15 years of marketing experience, with at least 5 years in a leadership role, preferably in hospitality, tourism, or premium consumer brands To Apply: Please submit your updated resume at careers@cghearth.com along with a cover letter detailing your relevant experience and achievements in leading marketing for premium or hospitality brands. Job Types: Full-time, Permanent Pay: ₹90,000.00 - ₹130,000.00 per month Benefits: Cell phone reimbursement Flexible schedule Food provided Health insurance Internet reimbursement Leave encashment Paid sick time Provident Fund Schedule: Day shift Fixed shift Monday to Friday Supplemental Pay: Performance bonus Yearly bonus Work Location: In person Application Deadline: 01/07/2025 Expected Start Date: 01/07/2025
