General Manager - General Trade

As a General Manager at our client, a leading Indian FMCG company known for its diverse range of edible oils, personal care, and home care products, your role will involve handling the General Trade segment. Your primary responsibility will be to drive regional sales and distribution by focusing on team performance, development, and cost control. Your efforts will be crucial in ensuring the effective execution of the organizational strategy at the ground level. Key Responsibilities: - Achieve primary and secondary sales targets across brands and packs within the assigned geography. - Drive regional GTM strategy, sales planning, forecasting, and distribution effectiveness. - Manage trade spends, credit policies, and ensure financial discipline within the region. - Strengthen distributor health, investment, and compliance with company policies. - Oversee the execution of sales promotions, trade activations, and visibility programs. - Lead recruitment, training, and performance management of regional teams. - Monitor sales analytics, market intelligence, and competition to identify growth opportunities. - Ensure adherence to systems, processes, and statutory requirements. Requirements: - 15+ years of experience, with expertise in people management and distribution. - MBA from a top college. - Strong Business & Strategic Acumen: Demonstrates a big-picture approach with deep market understanding, strong result orientation, and the ability to manage large-scale business operations with precision. - High-Performance Leadership: Excels under pressure, balancing multiple priorities while driving outcomes through sharp selling, negotiation, and execution excellence even against challenging odds.,