Funnel Growth Strategist

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Responsibilities

• Conduct in-depth market and competitor research to identify successful funnels, offers, ad strategies, pricing models, and positioning in the target niche.
• Create organized swipe files of competitor ads, landing pages, workshop flows, and sales funnels for internal reference.
• Join and analyze competitor workshops/webinars to understand their teaching style, pitch structure, value delivery, and conversion strategies.
• Design and plan new funnel structures from scratch (e.g., Free Workshop → Paid Event → High-Ticket Offer) aligned with the target audience and product goals.
• Write complete workshop scripts and slide presentations, including opening hooks, teaching sections, storytelling elements, and sales pitches.
• Develop compelling offers to be sold in the funnel, including pricing strategy, bonus stacks, guarantees, and urgency/scarcity triggers.
• Write nurture messages for each funnel stage across different channels (emails, WhatsApp, SMS, or DMs) to maximize engagement and conversion.
• Plan and create ad strategy and copy for paid campaigns across platforms like Meta, YouTube, and Google, including hooks, creatives, and audience targeting.
• Work closely with the automation and tech team to ensure seamless funnel setup including landing pages, payment links, webinar tools, CRM integrations, and automation workflows.
• Track and analyze key performance metrics such as lead cost, conversion rates, return on ad spend (ROAS), customer acquisition cost (CAC), and revenue per funnel.
• Run A/B tests and implement creative and strategic optimizations to improve funnel performance consistently.
• Maintain clear documentation and SOPs for each funnel to ensure repeatability and scalability.
• Launch and manage multiple funnels simultaneously while maintaining performance benchmarks and profitability targets.

Qualifications

• 2–4 years of hands-on experience in building and scaling marketing funnels for digital products, courses, workshops, or coaching programs.
• Proven ability to reverse-engineer competitor funnels, offers, and ad strategies through structured research.
• Strong copywriting skills with experience in writing high-converting ad copy, landing pages, webinar scripts, and sales messaging.
• Deep understanding of direct-response marketing principles and funnel psychology (lead magnets, tripwires, upsells, urgency, etc.).
• Familiarity with ad platforms like Meta Ads (Facebook/Instagram), YouTube, and Google Ads — from ad setup to performance tracking.
• Comfortable using no-code or low-code automation tools such as Pabbly, Make, Zapier, n8n, etc., or can coordinate with tech team effectively.
• Experience in designing and launching end-to-end funnels (from lead generation to high-ticket sale).
• Ability to work independently, take ownership of results, and consistently meet funnel performance benchmarks.
• Strong analytical mindset with the ability to track metrics, spot bottlenecks, and make data-backed decisions.
• Excellent research and documentation skills — able to convert findings into structured SOPs for repeatable execution.
• Self-motivated, detail-oriented, and able to manage multiple funnels/projects simultaneously in a fast-paced environment.
• Comfortable working in a startup or fast-growth company environment where priorities may evolve rapidly.