Field Sales Executive

Role Description

A Field Sales Executive at Pidilite Industries plays a crucial role in driving sales, building customer relationships, and ensuring strong brand visibility for flagship products like Fevicol (wood & multi-purpose adhesive) and Fevistick (paper glue stick). The role demands field activity, customer engagement, and execution excellence at the retail and distributor level.

Key Responsibilities1. Achieving Sales Targets

• Drive sales for Fevicol, Fevistick, and other Pidilite adhesives in the assigned territory.
• Work with distributors and retailers to achieve monthly, quarterly, and annual sales goals.
• Enhance product penetration in hardware, stationery, and general stores.

2. Market Coverage & Field Visits

• Visit retailers, wholesalers, carpenters, contractors, and stationery shops regularly.
• Ensure proper product availability and stock levels across all outlets.
• Conduct beat planning and route coverage to maximize area reach.

3. Product Promotion & Merchandising

• Demonstrate Fevicol and Fevistick usage to carpenters, contractors, teachers, shop owners, and end consumers.
• Ensure attractive display, visibility, and placement in stores (posters, standees, shelf branding).
• Conduct sampling activities and craft demonstrations for Fevistick in schools or stationery shops.

4. Building Customer Relationships

• Develop strong rapport with dealers, retailers, carpenters, and influencers.
• Address queries, provide product knowledge, and resolve issues.
• Encourage Loyal Carpentry / Influencer programs (Pidilite often runs carpenter loyalty schemes).

5. Distributor Management

• Ensure adequate inventory at distributor points.
• Monitor stock rotation, order booking, billing, and timely deliveries.
• Coordinate for schemes, incentives, and promotional activities.

6. Market Intelligence

• Gather insights on competitor products (e.g., local adhesives or glue sticks).
• Track pricing, new launches, offers, and customer preferences.
• Provide regular market feedback to the sales manager.

7. Training & Product Knowledge

• Give training to carpenters, shopkeepers, and school staff about:
• Fevicol: wood bonding, furniture repair, craft applications
• Fevistick: paper sticking, school projects, office needs
• Ensure customers are updated on new Pidilite products and usage techniques.

8. Sales Reporting

• Prepare daily visit reports, performance summaries, and sales tracking sheets.
• Update CRM or internal reporting apps as required by Pidilite.
• Report competitor activity and market issues promptly.

Core Skills Required

• Strong communication & negotiation skills
• Ability to build relationships with retailers and influencers
• Knowledge of adhesive products and consumer behavior
• Territory management & route planning
• Self-motivation and goal orientation
• Basic computer and reporting skills

Qualifications

• Graduate (preferably in Business, Commerce, or Marketing)
• 1–3 years of experience in FMCG or building material sales preferred
• Willingness to travel extensively
• Two-wheeler (optional, but usually preferred)

Job Type: Full-time

Pay: ₹19,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person