Field Marketing Specialist

3 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Introduction

Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit www.apptio.com.Apptio fuels digital transformation using business analytics to provide facts and insights about technology cost, value and quality, so leaders can make faster, data-driven decisions.

Key Responsibilities

Your role and responsibilities

Budget & Operations

  • Manage the EMEA marketing budget with accurate tracking and reporting.
  • Oversee purchase orders (POs) and contracts across the EMEA region, including Northern EMEA.

Communications & Collaboration

  • Manage the EMEA Sales Communication Tool to deliver timely and impactful updates to the sales organization.
  • Collaborate with internal teams and stakeholders to align messaging and campaign execution across regions.

Program & Event Management

  • Drive the FinOps Education Program across EMEA.
  • Lead the planning, project management, and execution of pan-EMEA third-party events.
  • Conceptualize, plan, and execute webinars, events, and marketing campaigns across EMEA.
  • Oversee and execute all South EMEA programs and campaigns.
  • Manage and deliver DACH-region campaigns and events.

Data & Reporting

  • Conduct ad-hoc data analysis to measure program effectiveness and guide future strategy.

Preferred Education

Bachelor's Degree

Role Overview

Required technical and professional expertise

We are seeking an experienced and highly organized

Field Marketing professional

to lead and execute programs across the EMEA region. This role combines strategic project management, cross-functional collaboration, and hands-on execution. The ideal candidate thrives in a fast-paced, multicultural environment, balances multiple priorities with ease, and delivers flawless marketing initiatives.

Skills & Competencies

  • Multi-tasking: Proven ability to manage multiple projects, deadlines, and stakeholders simultaneously.
  • Communication: Strong written and verbal skills; able to influence and collaborate across diverse cultures.
  • Project Management: Experienced in leading projects end-to-end with excellent organizational skills.
  • Strong attention to detail and accuracy.
  • Problem-solving and decision-making capabilities.
  • Comfortable working independently and as part of a distributed team.
  • Familiarity with tools such as Salesforce, Marketo, and Tableau.

Qualifications

Preferred technical and professional experience

  • Minimum 3+ years in marketing, event management, or field marketing, ideally within a B2B environment.
  • Proficiency with project management tools, budget tracking, and marketing platforms.

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